Labeled as domain in Domain Appraisal started by Coinking, Nov 25, 2018.
Do you think you can make any $, now that kush/com has already been sold? Not worth the salt.
@Weedimo, I am sorry. I am not a professional expert. Its my humble opinion.
Here's some dope... (C) DomainSherpa
""" So Kraken Exchange and Kraken Rum. So Kraken Rum came out of I think a year or two years before Kraken Exchange they went out with krakenrum.com. Most likely they said, “Hey, we don’t need Kraken, right.” What they did is they opened up the door for another brand to come in with Kraken, Kraken Exchange, there’s the global positioning right. So they spent $13 million in advertising the first year, and if I got the number wrong just…
Tess: The rum people?
Chris: The rum people, yeah. So if I got that wrong correct it in a link down in the comments below, okay. But they spent a lot of money advertising, the first year or two years right, and I had this on our blog…
Tess: Thirteen million is a lot of money.
Chris: They had a massive head start to their brand okay, that’s not including in the amount of money they spent over the years marketing that. But because they didn’t acquire kraken.com, another brand came in, Kraken Exchanges… now back then I’m sure they’re thinking I mean crypto come on, like, that’s never gonna be a thing. Don’t even worry about it right. Boom, last year hits and it takes off, now if you look up Kraken, they dominate the positioning on search for Kraken. They dominate that position.
So that’s what I mean by global positioning. When you have that…when you don’t own the dot com, when the dot com is available and you don’t buy that, you’re leaving that open for another brand to come in and make your marketing irrelevant. Even with that head start that they had, and the investments they had, when you look up Kraken, Kraken Exchange dominates. So you’re looking up Kraken Rum, you’re thinking okay, look up Kraken right, it’s rum. I mean, that goes by default. Boom, now you’re seeing Kraken Crypto Exchange right. So that’s what I mean by saying when you don’t own the global positioning and it’s available, another brand with financing, with advertising that gets it is going to come and…
Tess: What are you saying?
Chris: Another brand that has financing that can come in and gets it…listen they’re gonna come in and they’re going to potentially make your brand irrelevant [crosstalk 00:14:07].
Tess: Yeah, I see what you’re saying. So if you’re gonna try to go global or even if you’re not, if you’re looking you know, like Kraken and purple, they seem kind of like different, and like not tons of people took them. So that makes them a good target but then that’s what everybody’s looking for, so it kind of backfires. And then they don’t invest in marketing, or they do invest in marketing but not in the domain aspect of it, even if you have a trademark. If you don’t own kraken.com or purple.com and someone else does, they’re gonna bulldoze you. They’re gonna bulldoze you. ''''
Ps. Whatever advertising $ you'd probably spend will benefit KUSH/com. Not you.
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