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If you find high authority partners this is a great play as well.I was adviced to search for backlinks from travel related blogs and websites.
I found a good (I hope) tactics to get good backlinks and rewrite.
Check here my idea:
http://mexicanroutes.com/our-partners/
Posting on social media is #1 in terms of Free Targeted traffic.I know that it is very difficult to compete with visitmexico.com, becasue of that I ask for tactics to get right visitors and organic traffic.