I like the name a lot, and would see something in the low to mid $$$$ range if you can find the right buyer. Would be a nice brand for an exclusive financial advising firm.
The exact word has sold a few times in country code extensions, for example $1000 in .cc and $1250 in .tv (although only $220 in .li). It has also sold in generic extensions - e.g. rich(.)life for $1000 and .biz for just over $100.
Best of luck with it!