Does the url/link/addy matter??

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Lyte

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Hello Lyte,

Yes they do matter. They are beeing used to get a higher relevance is Serp's ( Search engine result pages ).

Let's say that you have a design company and one of your keywords is " web desgign"

You get much higher rankins and relevance in SERP's if you have a domain name like : www.webdesign.com and pages that are named after your keywords like www.webdesign.com/web-design-services.html
 
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StudioWorks said:
You get much higher rankins and relevance in SERP's if you have a domain name like : www.webdesign.com and pages that are named after your keywords like www.webdesign.com/web-design-services.html

Really?! Phew... good to know!! :tu:

I went with the long hairy web addy because it was what EVERYONE else was doing. I figured there was a method to their madness! :lol:

Thanks!

Lyte
 
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Glad I could have - if you have any more questions please ask :)

Cheers
 
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Be aware though, that there are those of us that pay attention to the addy of the site in the search results before we click. If it has long page names such as how you've described, I generally will NOT click it. I assume it is a crappy bogus site focusing more on page ranking instead of page content.

But then again, I'm a cynic. ;)
 
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Yes Jimmy - correct. But that's a risk web masters are willing to take to improve their rankins.

Cheers.
 
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Also be sure not to use a _ (underscore) google will not read it as a space. So you have to stick to - (hyphens).
 
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Yes paaaaaaaaaa, you are right. Good observation.
 
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paaaaaaaaaa said:
Also be sure not to use a _ (underscore) google will not read it as a space. So you have to stick to - (hyphens).

Thank you! I was wondering about that too!

I'd been using _ then I noticed my comp using - so I switched. I didn't know why they were using - instead of _ but I'm no fool! :gl: I figure if some big ol' site is doing things a certain way... there's gotta be a reason! ;)

Thanks for the heads up!
 
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Hi,

You can see the keywords in bold face in urls on SERP pages. Obviously, some weight is given to keywords in urls.
 
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weblaunch said:
Hi, You can see the keywords in bold face in urls on SERP pages. Obviously, some weight is given to keywords in urls.

SERP??? :-/
 
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Search Engine Results Pages
 
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