domains HelloEarth.com Portfolio up for sale on Flippa

NickB · Sep 24, 2020

got an email from Flippa today and saw that the Editors choice is the HelloEarth.com Portfolio is up for sale with a minimum bid of 100k.

They have 1939 domains in their portfolio.

In the sellers notes they mention "The portfolio sold for $2.3 million in 2014 but the assets were ultimately returned because the buyer defaulted on payments."

They go on to say they have spent 300k on coding last year.

You can view their whole portfolio in the sellers note section via an attachment

blogspotter · Sep 24, 2020

I have read about this company before. he built our a GEO empire with partial match domains.
It is not exact domain.
Hello might as well be Hiya, Hola, Hey, wow and you can easily build up a portfolio.

Partial match domains are great for SEO, and most sites that I have sold are partial match, but they have no value on their own.

I also like the brand to the suffix rather than the prefix when I build out partials.

Eh: If I have a geo domain that is LondonHello, now it looks weird for GEO, but just using it as an example,

If you are good in SEO and get a lot of brand search, Google will start auto suggesting your brand when you seacrh for London.. so when you start typing lond.. and google will auto suggest Londonhello if your Seo game is strong.

This not only gives extra google traffic, but gives massive valuation upgrade when you are selling it to someone who doesn't know how to achieve such magic.

NickB · Sep 24, 2020

blogspotter said:
I have read about this company before. he built our a GEO empire with partial match domains.
It is not exact domain.
Hello might as well be Hiya, Hola, Hey, wow and you can easily build up a portfolio.

Partial match domains are great for SEO, and most sites that I have sold are partial match, but they have no value on their own.

I also like the brand to the suffix rather than the prefix when I build out partials.

Eh: If I have a geo domain that is LondonHello, now it looks weird for GEO, but just using it as an example,

If you are good in SEO and get a lot of brand search, Google will start auto suggesting your brand when you seacrh for London.. so when you start typing lond.. and google will auto suggest Londonhello if your Seo game is strong.

This not only gives extra google traffic, but gives massive valuation upgrade when you are selling it to someone who doesn't know how to achieve such magic.

Prefer exact match myself

But your right, done properly it can be very lucrative.....

Whoever is interested in this portfolio will need deep pockets, a lot of time, patience and knowledge to turn it into the beast this portfolio could become......

blogspotter · Sep 24, 2020

NickB said:
Prefer exact match myself But your right, done properly it can be very lucrative.....

Whoever is interested in this portfolio will need deep pockets, a lot of time, patience and knowledge to turn it into the beast this portfolio could become......

My point is nobody needs the portfolio. They might as well put the money into fresh 6 dollar domains and start.

NickB · Sep 24, 2020

blogspotter said:
My point is nobody needs the portfolio. They might as well put the money into fresh 6 dollar domains and start.

I was going to flippantly reply that it would not be possible to reg those kind of names at scale, but before I did I ran a quick search on the keywords you provided earlier - Hiya, Hola, Hey, wow + country (all of them)

The results showed 1663 available for hand reg - so roughly 400 for each phrase......so not impossible, but difficult to find the right keyword combo to cover all countries for Brand continuity.....

blogspotter · Sep 24, 2020

NickB said:
I was going to flippantly reply that it would not be possible to reg those kind of names at scale, but before I did I ran a quick search on the keywords you provided earlier - Hiya, Hola, Hey, wow + country (all of them)

The results showed 1663 available for hand reg - so roughly 400 for each phrase......so not impossible, but difficult to find the right keyword combo to cover all countries for Brand continuity.....

See you can't work on 400 cities at a time anyway. It is a lost battle. And the EMDs will always trump. My only point was it is a useless portfolio.

Also, If I had to build out content for every city in the world on a non emd, I would do it on one domain. His idea makes sense only as a EMD. It didn't work out in the last 12-15 years which is why he is trying to sell on "flippa".

There are so many things wrong in his concept.

if you interested in something simiular that is kicking ass in small scale, listen to Sara Mannix interview on Kickstart commerce podcast

domains HelloEarth.com Portfolio up for sale on Flippa

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