by Jeffrey Gabriel (SAW)
After being in the domain space for almost 10 years, I've had the opportunity to work with companies large and small to secure their online identity, i.e., their domain name.
I often hear the same story time and again: Established businesses and startups alike go all-in on a name for their newest venture only to find the domain name is in use or far outside their budget. By the time they speak to someone who specializes in domain acquisitions and appraisals, it's far too late to change. They have to either settle for an inferior domain name or break the bank to acquire it.
You can follow these six steps early in the naming process to put a basic valuation on the domain you would like to purchase. Just make sure the valuation is done early enough in the process so you can make a change if necessary, and don't let the world know of your new brand name or how much funding you have, as this could position future negotiations in the seller's favor.
read more (Forbes)
After being in the domain space for almost 10 years, I've had the opportunity to work with companies large and small to secure their online identity, i.e., their domain name.
I often hear the same story time and again: Established businesses and startups alike go all-in on a name for their newest venture only to find the domain name is in use or far outside their budget. By the time they speak to someone who specializes in domain acquisitions and appraisals, it's far too late to change. They have to either settle for an inferior domain name or break the bank to acquire it.
You can follow these six steps early in the naming process to put a basic valuation on the domain you would like to purchase. Just make sure the valuation is done early enough in the process so you can make a change if necessary, and don't let the world know of your new brand name or how much funding you have, as this could position future negotiations in the seller's favor.
read more (Forbes)
