- Impact
- 171
I do outbound marketing for some of my domains sometimes (usually Geo Domains). From time to time I get end users who ask what feel like “tough” or “tricky” questions to which I have yet to develop solid responses that I feel really good about. The questions I’m referring to are:
1). How long have you had the domain? I especially dread this question when we’re talking about a new hand registration I’ve only had for a few weeks or even days in some cases.
2). Why are you selling it?
3). How did you acquire the domain?
4). Did you get any business from it?
5). Is buying and selling domains your business?
6). How / why did you choose me?
A single buyer does not usually ask all of those questions but some do ask 2 or 3 of them. Getting these questions often signifies strong interest and perhaps some trust issues but I feel like the deal can be made if I don’t screw it up with my reply. Part of my dilemma arises when I get the sense they think I am a colleague who works in their industry because I believe simply saying “I buy and sell domains for profit” will turn them off. I don’t want to lie or mislead the buyer but I also don’t want to risk killing the deal with too much info.
In the past I have responded in a variety of ways including:
- Focusing my response on other questions or issues they raised and mostly ignoring the question that made me uncomfortable.
- Saying that as a side business I occasionally acquire premium domains and offer them for sale at super value prices (very reasonable prices). With this response I don’t usually say where or how I bought the domain.
- “How / why did you choose me?” I have only been asked twice that I can remember off the top of my head. Once I said because I came across one of their social media posts and the other time I said I felt a connection to her because in her About Me section she discussed her love of music (you might be surprised to hear that she bought the domain in spite of that response). If the end user advertises on Google I could probably craft a nice response but if they don’t do paid ads or active social media it feels a little harder.
A potential buyer asked awkward question 1 above about a 2 month old domain yesterday which prompted this post. I would love to hear how some of you guys have dealt with some of these questions and what those of you who have not dealt with them first hand feel would be GREAT responses. What strikes the right balance of being responsive and reassuring without offering too much unnecessary info?
1). How long have you had the domain? I especially dread this question when we’re talking about a new hand registration I’ve only had for a few weeks or even days in some cases.
2). Why are you selling it?
3). How did you acquire the domain?
4). Did you get any business from it?
5). Is buying and selling domains your business?
6). How / why did you choose me?
A single buyer does not usually ask all of those questions but some do ask 2 or 3 of them. Getting these questions often signifies strong interest and perhaps some trust issues but I feel like the deal can be made if I don’t screw it up with my reply. Part of my dilemma arises when I get the sense they think I am a colleague who works in their industry because I believe simply saying “I buy and sell domains for profit” will turn them off. I don’t want to lie or mislead the buyer but I also don’t want to risk killing the deal with too much info.
In the past I have responded in a variety of ways including:
- Focusing my response on other questions or issues they raised and mostly ignoring the question that made me uncomfortable.
- Saying that as a side business I occasionally acquire premium domains and offer them for sale at super value prices (very reasonable prices). With this response I don’t usually say where or how I bought the domain.
- “How / why did you choose me?” I have only been asked twice that I can remember off the top of my head. Once I said because I came across one of their social media posts and the other time I said I felt a connection to her because in her About Me section she discussed her love of music (you might be surprised to hear that she bought the domain in spite of that response). If the end user advertises on Google I could probably craft a nice response but if they don’t do paid ads or active social media it feels a little harder.
A potential buyer asked awkward question 1 above about a 2 month old domain yesterday which prompted this post. I would love to hear how some of you guys have dealt with some of these questions and what those of you who have not dealt with them first hand feel would be GREAT responses. What strikes the right balance of being responsive and reassuring without offering too much unnecessary info?