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discuss New ICO, Sapphire coin. Should we change the name?

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Hemanttilotia

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Hi
Our team at smeloan.com, is soon launching an ICO for the sale of our token, Sapphire.
We would first open up token sale privately and then the ICO through our Delaware listed entity.
The problem is that we have been using the name, Sapphire, for the token internally and in the coding as well ( it's based on Ethereum, but will be moving to Neo platform), and 'Sapphire coin' on Google gives different search results, which in my experience would be very difficult to beat to the first page.
Do you guys agree with this?
Should we change the name of the token before private placement of the tokens?
It would be for the US markets.

Hemant
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Sapphire is a good name but I imagine there are trademarks you need to think about. When I hear "Sapphire" I think of the Chase credit card with the same name that is likely trademarked. Do a trademark search for "Sapphire" really deep and make sure you guys won't end up having to change the name or worse paying damages to the trademark holders.
 
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call it Diamond or Emerald or Topaz
 
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