Google "Mobocalypse" is here - Mobile-friendly pages get boost in mobile search

So far, this has been a non-event...

Yes. I did see somewhere that it might take them a week to get it rolled out completely.

The interesting thing is nobody is seeing it roll out anywhere. And many of us are noticing some crazy things as far as what they call "mobile friendly". Today I saw them give that label to a 5Mb page that takes well over 10 seconds to load. Seriously?

Great post by Aaron Wall - http://www.seobook.com/google-mobilepocalypse-update . Of my own collection of mobile-unfriendly sites, I only bothered updating 3. One was no big deal, one as an experiment to see if it got more Google love, and the 3rd because it was relatively easy and it gets a high % of mobile traffic. I wasn't entirely comfortable with the 3rd because in order to be labelled "mobile friendly" I had to do things that were less "user friendly." If I see conversions or user engagement taking a nosedive, I'll be shoving that back in a fixed width container div faster than ... well, faster than a 5Mb page renders over 4G.