Domainers manage to search terms while end users do not. End users that mean business (looking to build a brand) want and need a name, not a flat and square literal description. The ones that have already built one or settled for one need the...
Disagree on "X". Quite identity-deprived. Also, when the value of TM's come up it is rarely considered that distinctiveness is not a TM regime invention. It is the function of a name. Since the dawn of names.