1. Acquisition Reason: To resell
2. Markets: Businesses that build custom computers
3. Research: No research really. The name is very generic and can be applied to various different businesses. My plan is to contact various businesses and ask if they are interested in buying.
4. Reseller Value...
You're right. I also think the name is too generic to build a brand with. I was going to offer the domain as a re-direct domain. So that if a customer types it in, it would redirect to a custom computer building website like PCPartPicker or CyberPowerPC etc