Advertise on FB your BP and BB domains?

[Supercode]

Hi,
I shared one of my recently BP published domain in my face book page and boosted that post to targeted audience.

Does anybody is doing FB advertising on brand domains?
What is your success?
Is it worth doing it, or is it total waste of money?

 

[wayne wooldridge]

Hi,
I shared one of my recently BP published domain in my face book page and boosted that post to targeted audience.

Does anybody is doing FB advertising on brand domains?
What is your success?
Is it worth doing it, or is it total waste of money?

It wouldn't be worth it to me unless it was a super premium domain.

The flip side of that coin is, a premium domain like that wouldn't need that sort of exposure; unless you are in a situation where you need to play hot-potato with it.

Then again, if you can afford fb advertising, you probably don't need to.

 

[DotKing]

If you have names published on exclusive marketplace, it should be entirely their job to advertise it. Otherwise, what's the point of giving them exclusivity and 25%-30% commission? Imo..

 

[wayne wooldridge]

Over promotion devalues your domain to some extent. It makes you look desperate.

Look at it this way. If you needed a new car, would you be tempted to pay a premium price at a dealership where there are car salesmen practically tripping over each other just to give you their sales pitch?

Or would you feel more comfortable paying a premium price for the car you fell in love with, based on your own due diligence?

 

[DotKing]

Over promotion devalues your domain to some extent. It makes you look desperate.

Look at it this way. If you needed a new car, would you be tempted to pay a premium price at a dealership where there are salesmen practically tripping over each other to give you a pitch?

Or would you pay a premium price for the car you fell in love with based on your own due diligence?

What you are describing is more like wrong approach to promote, not just over promotion, but it's true. This forum is flooded with this approach

I'm trying to say, if you advertise your domain which is on exclusive marketplace, you are promoting their marketplace more than your domain. Visitor can say "nice domain, I need something like this".. and then they find better name on their marketplace.
Why not just promoting your domain instead, on your lander? And have full control over it? I think that is better idea if you know what you're doing

 

[wayne wooldridge]

What you are describing is more like wrong approach to promote, not just over promotion, but it's true. This forum is flooded with this approach

I'm trying to say, if you advertise your domain which is on exclusive marketplace, you are promoting their marketplace more than your domain. Visitor can say "nice domain, I need something like this".. and then they find better name on their marketplace.
Why not just promoting your domain instead, on your lander? And have full control over it? I think that is better idea if you know what you're doing

I know many here do exactly that. You could host your own domain promoting your entire portfolio.

The fb ad approach is new to me, but like i said, if it doesn't sell itself, then you have to carefully calculate your projected roi.

It doesn't make much sense to spend $75 dollars to sell an $80 domain.

I think, and maybe this is what you mean, to promote your own site that displays your entire catalogue.

Well, that's something different

Keep in mind, targeted users on fb for that sort of thing means you are promoting your domains not to possible end-users, but other domainers not unlike yourself. They definitely might give you some sales, but not at premium pricing.

This is not the same as normal outbound, which is at least free.

Would fb ad fees be worth it for that audience? No. I think you would lose money.

Your money and time would be better spent on site design and seo optimization, assuming you have a decent portfolio. .

 

[DotKing]

Having and promoting your own portfolio requires more skill and effort. If you're capable of making quality site promotion and names quality is the only concern.
I was talking more about difference in promoting same domain which is under your control vs. domain locked with brandable marketplace. Why "pay" double

 

[wayne wooldridge]

Now I'm confused as to what your actual question is..

Why would you pay for advertising, if you're already paying for that service in the first place?

The brand marketplace already has their end-user clients looking at your domains.

Promoting the same domains to a domainers' market would be a huge waste of money.

 

[DotKing]

I'm not asking any questions... I'm trying to answer OP's question

 

[wayne wooldridge]

Sorry lol, no wonder I'm so confused. My bad. I've been jumping around too many threads. Just ignore me!

 

[Supercode]

Keep in mind, targeted users on fb for that sort of thing means you are promoting your domains not to possible end-users, but other domainers not unlike yourself. They definitely might give you some sales, but not at premium pricing.

This is not the same as normal outbound, which is at least free.

Can't agree - FB offers very wide possibilities configuring target audience, based on interests habits, job titles, age, buying habits, pages followed, etc etc. In case with domains of course I would not target to people interested in domains, domain investing, in pages related domaining, I will even exclude people with such interests from my audience.
For example, if I am selling domain "fitzone" I will configure target audience with interests in fitness, startups, business development, small business, marketing etc with roles business owner, founder, fitness trainer etc, with good income, active online spending habits, who like page "start own business" and "gym and fitness business" etc etc etc.... I think it would be very targeted audience.

Regarding outbound - it is very time consuming, and my English is not so good to communicate in good, professional level. That is one of reasons why I want to give a try for some mini fb ads campaign.
I mean I will spent some $20 and ad will be seen by 3600-10000 very targeted fb users. If domain costs several thousands $$$$ in BP and I can get few thousands end user eyeballs to see it, then it could be worth it. At least I hope so.

 

[Supercode]

Promoting the same domains to a domainers' market would be a huge waste of money.

Definitely agree!

 

[Supercode]

In BP every domain get hundreds and even thousands of impressions, but I am very disappointed with BB - I have 4 domains published, but they get only 1-3 views and one domain 7 views over 3 month period. It seems like BB do nothing to promote them.

 

[Supercode]

If you have names published on exclusive marketplace, it should be entirely their job to advertise it. Otherwise, what's the point of giving them exclusivity and 25%-30% commission? Imo..

BB is doing nothing of their job... at least with my tiny portfolio, as I wrote in previous post..

 

[DotKing]

BP has some traffic for sure but I'm not convinced that is comparable or better than "everything else", for every domain.

 

[Abdullah Abdullah]

Can't agree - FB offers very wide possibilities configuring target audience, based on interests habits, job titles, age, buying habits, pages followed, etc etc. In case with domains of course I would not target to people interested in domains, domain investing, in pages related domaining, I will even exclude people with such interests from my audience.
For example, if I am selling domain "fitzone" I will configure target audience with interests in fitness, startups, business development, small business, marketing etc with roles business owner, founder, fitness trainer etc, with good income, active online spending habits, who like page "start own business" and "gym and fitness business" etc etc etc.... I think it would be very targeted audience.

Regarding outbound - it is very time consuming, and my English is not so good to communicate in good, professional level. That is one of reasons why I want to give a try for some mini fb ads campaign.
I mean I will spent some $20 and ad will be seen by 3600-10000 very targeted fb users. If domain costs several thousands $$$$ in BP and I can get few thousands end user eyeballs to see it, then it could be worth it. At least I hope so.

It makes sense. I did try some FB ads but not with domaining and it does work really. But recently they dont show a lot the sponsored links I guess so it might not be as effective as before.

 

[frank-germany]

to me facebook ads have always been a waste of money

but you may know things better...

 

[Supercode]

Results of my FB campaign:

My BP published domain: v*i*t*a*l*i*t*i*c
Audience:
Age: 20 - 45
People Who Match: Interests: Weight loss (Fitness And wellness), Startup company, Vitality, Young Entrepreneurs, START UP, Preventive healthcare, Fitness and wellness, Health care, business owner, Healthy Life or Female entrepreneur, Behaviors: Small business owners, Job title: Founder and some more criteria
Countries: Europe, North America, Australia (it was too wide and I changed to USA, Canada, UK, Germany, Italy, Spain, France, Australia later)
Spent ~$17
Impressions 9872 (FB post stats)
Unique clicks 62 (FB post stats)

Domain became hot in BP with red bar almost full
It is still hot with little shorter red bar , three days later, after campaign ended.

Domain is not sold (oh no...) but amount of impressions is quite good I think. I was expecting 3-5k only, based on my previous experience with fb ads.

 

[Furquan]

Results of my FB campaign:

My BP published domain: v*i*t*a*l*i*t*i*c
Audience:
Age: 20 - 45
People Who Match: Interests: Weight loss (Fitness And wellness), Startup company, Vitality, Young Entrepreneurs, START UP, Preventive healthcare, Fitness and wellness, Health care, business owner, Healthy Life or Female entrepreneur, Behaviors: Small business owners, Job title: Founder and some more criteria
Countries: Europe, North America, Australia (it was too wide and I changed to USA, Canada, UK, Germany, Italy, Spain, France, Australia later)
Spent ~$17
Impressions 9872 (FB post stats)
Unique clicks 62 (FB post stats)

Domain became hot in BP with red bar almost full
It is still hot with little shorter red bar , three days later, after campaign ended.

Domain is not sold (oh no...) but amount of impressions is quite good I think. I was expecting 3-5k only, based on my previous experience with fb ads.

Let the Brandpa do advertising of your domain name. Use your skill of accurate social media targeting on something else. How about doing something with some health affiliate, lead generation etc.

 

[Kate]

If you have names published on exclusive marketplace, it should be entirely their job to advertise it. Otherwise, what's the point of giving them exclusivity and 25%-30% commission? Imo..

For that warm feeling of belonging to an elite club

 

[DotKing]

For that warm feeling of belonging to an elite club

I guess in the end it comes down to that

 

[Bertrell]

I've promoted a handful of my domains on FB (and IG, too). And not by paying for FB ads/campaigns, either.

Just a post here and there, along with a graphic/logo of my own design.

I have posted one of my BrandPa domains, too. Lol, their FB account "liked" the post. I thought it was cool.

Was it a mistake? Who knows. (Haha, the domains are still for sale). I just like being creative every now and again.

 

[SheikhOvais]

Not to hijack your thread but why not advertise on Linkedin? Aren't there more 'professionals' and potential end users there? I personally have no experience of Linkedin ads but I am working on developing my connections there to later promote my domains (free and via paid ads).

Just a thought.

 

[Bertrell]

Not to hijack your thread but why not advertise on Linkedin? Aren't there more 'professionals' and potential end users there? I personally have no experience of Linkedin ads but I am working on developing my connections there to later promote my domains (free and via paid ads).

Just a thought.

I've heard about folks advertising and successfully selling their domains on LinkedIn, and I figure I may try to test the waters myself one of these days.

 

[frank-germany]

I've heard about folks advertising and successfully selling their domains on LinkedIn, and I figure I may try to test the waters myself one of these days.

I have heard
Some even
Sell them on ebay