- Impact
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Immediately makes me thing of a styling salon or store... So it definitely has some branding potential.
There is a business that own the hyphenated version so there's a potential enduser there already. There is also someone that owns a version that starts with "the." But that seems to be a personal blog...
For value I would say around low to mid $xxx range.
I like this one too. Nice name for a fashion or trendy clothing/accessories store.
Its one of those names you are going to have to patient with