Perhaps the biggest rebrand of our generation, Musk announced yesterday he was looking for a new X logo for Twitter and could implement it as soon as today.
It will be interesting because the blue bird has always been synonymous with Twitter. It will take some getting used to a new logo, but even more confusion may come with a complete domain rebrand.
Today Elon announced he is forwarding his, and arguably the most valuable domain name of all domains, X.com to Twitter:
X.com has always remained something of an enigma to the rest of the world because it has never actually been developed into a full-fledged site. The history behind it including a relationship with Musk's previously owned company, PayPal, has always been a sort of fleeting one, reminiscent of Twitter current logo of a bird: one that never settles but always finds its branch.
The logo rebrand will be implemented, but I wonder, will we be using X.com instead of Twitter.com in the near future and how would this kind of rebrand affect folks emotionally, sentimentally, business-wise? "X" name is awesome, sure, but "Twitter" name seems a more safe, neutral brand for the masses. Or maybe people just won't care, there's a lot invested by companies and persons in the platform to swing away to an alternative.
Maybe this will be solely a logo change, and x.com will remain a forwarding tool in perpetuity. Elon has already begun development on his X.ai, would it be smarter to keep the "X" brand associated to that rather than changing Twitter, or is this a kind of complete amalgamation.
It will be interesting because the blue bird has always been synonymous with Twitter. It will take some getting used to a new logo, but even more confusion may come with a complete domain rebrand.
Today Elon announced he is forwarding his, and arguably the most valuable domain name of all domains, X.com to Twitter:
X.com has always remained something of an enigma to the rest of the world because it has never actually been developed into a full-fledged site. The history behind it including a relationship with Musk's previously owned company, PayPal, has always been a sort of fleeting one, reminiscent of Twitter current logo of a bird: one that never settles but always finds its branch.
The logo rebrand will be implemented, but I wonder, will we be using X.com instead of Twitter.com in the near future and how would this kind of rebrand affect folks emotionally, sentimentally, business-wise? "X" name is awesome, sure, but "Twitter" name seems a more safe, neutral brand for the masses. Or maybe people just won't care, there's a lot invested by companies and persons in the platform to swing away to an alternative.
Maybe this will be solely a logo change, and x.com will remain a forwarding tool in perpetuity. Elon has already begun development on his X.ai, would it be smarter to keep the "X" brand associated to that rather than changing Twitter, or is this a kind of complete amalgamation.