Mobile web: You heard it here first!
Ergo said:
To clarify my thoughts about .mobi. I don't think they are bad. They are very good. At least I think not much worse than .biz
Hi Ergo
I think the important thing to note is that no one actually knows the answer when it comes to the mobile web.
I think most people accept that whichever side of the fence they are on... however, it does seem that those who believe that it is doomed always refer to existing, established websites (usually .coms) that have an established presence & they assume that users will either type .com into their PDA etc.. & get the auto detect version of the site, (this assumes that this is what the PDA user wants which removes the element of choice: a major consideration in itself)
The doom-mongers also assume that users are somehow more likely to be aware that they should key in m.site.com or mobile.site.com site.com/mobile than they would be to use site.mobi....
This is an oversight, especially as mobile devices are now coming onstream that require no extension to be used for .mobi sites.
The other assumption is that there will not be a 'cover-all' attitude by site owners who will wish to capture as much of their target audience as possible; by allowing access on all the available routes such as like Fox have done... any route you like; you get there.
Then there is a blind assumption that the mobile web is just 'desktop web' viewed on a small screen device... this to me is the most ridiculous assumption of them all.... large sites = big data volume = slow loading = visual overload = messy = complex = NON user friendly experience.
The mobile web will develop as a close relation of the desk-top web but it will not be the same.... some sites suit desk-tops & just desk tops... I wouldn't want to try & use an autocad programme on my phone for example.... or spreadsheets come to that!
For social uses, video, audio, contacts, GPS, maps, locations, reviews, food, quick reference, impulse buys, last minute info, gifts, traffic, games, etc. etc. etc. there will be a new breed of web site....
The only extension that will ever guarentee a suitable site for a small screen device is .mobi.... all the other extensions will be hit & miss; not every site will have auto-detect, not every site will render well - even with the appropriate software; especially older sites, complex sites etc..
Using m.site.com just gets you to a site that may or may not be suitable for mobile (by that I mean that if you choose 100 random .com addresses & stick an m. in front of it - how many sites resolve as mobile sites & how many servers return no results? - In other words; in order to use m.site.com etc. you need to be aware that the site has a mobile site available, whereas any address that has a.mobi is a site that you can be assured of getting to render on your small screen.
Add to that the fact that this will become more apparent to end users after a period of time; more & more people will start to key in site.mobi in the expectation of seeing a mobile site... when that happens, site owners will not want to lose this traffic & they will need to register / buy the .mobi domain in order to do so, even if they redirect to an m.site.com address.
Then it gets serious; .mobi's become as much a part of the mobile web as .coms are on the desk top.... m.site.com & mobile.site.com will become to the mobile web what the .net / .org / .info is to the desktop web today... the same of country codes; there is a realistic chance that country code mobiles will be released in the next 5 years; so site owners of .co.uk may end up with .uk.mobi or .mobi.uk or .m.uk who knows, but what is for sure is that the original extension (.mobi) will be the .com of the mobile web.... if you have the .com, the logical thing will be to have the .mobi to go with it or the competition will beat you to it.... defensive it may be but its nothing we haven't seen time & time again with every other extension...
In my (humble) opinion I think that the need to have the .mobi will be secondary to your main domain & be ahead of the list of other domains you will need to serve your client base & to protect your market... the only one that comes close is the country code for where you happen to be.
Lets just read this sentence a few times until it sinks in:
"4 devices with small screen web access sold to every large screen web access device sold"
..... that figure is growing; it'll be 5 to 1 before long.....
How long does it take for people to drop their preconceptions and look at the figures?
Of course, all the techies are protective of the internet just the way it was in 2006.... they don't like change!
Forward thinking people accept change, learn the new technologies & embrace the next big thing...
It's not lost on me that most techies that I know (& respect for their knowledge & skills) are still wearing clothes & sporting hair-styles that went out in the late 1980's.... maybe thats a clue as to how long it takes them to get 'with it' :hehe:
And finally; the other mistake the doomsayers keep making is that they forget that sites are built every day, businesses are set up every day, domains are developed every day.... in time, there will be many sites that don't have a desk-top presence; they will be site.mobi & thats it... no need for anything else, it's taken a long time to populate the internet (& 75% of that is utter crap).
The mobile internet will be populated in half the time (my guess) just remember that nothing stands still, nothing stays the same for long.... the 'mass' internet itself is barely a generation old... it's just a toddler itself... & now it has a baby brother!
Nice Flares by the way Jeff! but the pony tail has to go... :hehe:
Regards to all for 2008
Gary