- Impact
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Hi,
Welcome to the OFFICIAL PARKED.COM thread!
Welcome to the OFFICIAL PARKED.COM thread!
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madpoet said:I think it's fair to say the TQ script is borked. I wouldn't trust any number it gives you.
Varon said:Seabass, I remember my figures from before when I had no content and I still see a huge change in CTR.
Mobi Cheap, I have seen a 35% Upward change in CTR. However, the CTR change could be due to many other reasons.
Imo, your CTR depends on various factors and not just your content. You could have no content and yet get a high CTR. I wish I had a way of tracking "visitor duration" which could actually help me understand if visitors are actually spending time on the landing page reading content. In the absence of such information, I can only assume that adding content has helped my CTR.
I feel your CTR is determined 80% in advance based on your site description which the visitor has read before coming to your landing page. I mean if your site has been indexed by a search engine, and if your meta description tells that visitor clearly what he/she is going to expect on your landing page, you have almost created a clickthrough. This is also true for your campaign ad, in case you run a PPC campaign.
I tend to clearly tell my visitors that they are coming to a page of "options" and "choices". I never convey the message that they will get the product/service on my landing page, but specify that they might need to make choices to get to their final destination. That helps a lot. Plus, I use the domain title to always give a "call to action". Something like, "get a free money saver quote now!". That kind of gives them a mental suggestion of an action to consider. It works in most cases.
And as always, I prefer light colors and backgrounds which make the keyword links visible. It is also important to make sure that your related links look clearly visible to increase choices for the visitor. I mean, you don't want the related box to have keywords in black over a red background. That is like killing an opportunity for a click. I like lighter backgrounds which make the ads stand out clearly. For example : domainparking dot net dot in. 2 click example : paydayloans dot net dot in.
Finally, I am working on creating images with calls to action. A good 250x251 image with an action call can work wonders.
madpoet said:I think it's fair to say the TQ script is borked. I wouldn't trust any number it gives you.
Avo19 said:stats have finalized and it's absolutely crazy. Domains that usually get $2-4/click now getting $0.05! Overall down 20% on estimates. Not happy jan....
Spade said:Interesting... Mine have not finalized yet.
mrizos said:Yahoo announced they are laying off hundreds of staff...this may be a clue to that low CPC you boys are speaking of.
Reports: Layoffs Planned at Yahoo Inc.
Reports: Slumping Internet Icon Yahoo! to Shed Hundreds of Workers Amid Calls for a Shake-Up
January 22, 2008: 11:57 AM EST
NEW YORK (Associated Press) - Battered by slow revenue growth and the popularity of social networking Web sites, Yahoo Inc. is poised to lay off hundreds of workers, according to published reports.
mrizos said:Yahoo announced they are laying off hundreds of staff...this may be a clue to that low CPC you boys are speaking of.
netmeg said:Lookin' pretty grim for me. Doing well elsewhere with Google feeds though, so maybe it's just Yahoo.
Mike said:I can happily report that yesterday was my all time best day at parked, with an overall 98% CTR, exceeding other days by more than twice the final value. If i could stabilize that, i'd be a VERY happy camper.
Interesting side note; i still don't have a Quality Score. ...not sure that i really want to know, though :lol:
M.
Avo19 said:Well I'm not so sure about Yahoo. As I noted yesterday, same domains, keywords & traffic source on another Yahoo feed show none of these erratic daily swings. Plus has a higher RPC to boot....
packrat said:Yeah - something going on for sure. I got hammered for a 30% decrease
after stats finalized. It was all in RPC going down esp. with financial
domains. Hard to swallow!
whitebark said:Domainers are rounding the wagons... where is Donny?