I just got this from Evolanding...
-------------------------------------
A Message from the CEO
Welcome clients, partners, and friends-
A lot has gone on for EVO in the month of January...
Version 3 (v3) has now been launched and is propagating throughout the network as you read this. One of the most apparent updates on v3 is our modular-based structure. Each module is now optimized and styled relative to its content (check out a 'video' page versus a 'deals' page). More color templates and styles to come shortly thanks to our awesome design team. Less apparent updates on the backend include vastly improved semantic analysis and content distribution system - this means more relevant content for your websites.
To populate this content distribution system, we've brought on new content/monetization partners onboard, namely: Shopping.com, Epinions, and Shareapic. We're also in the final stages of talks with Software.com and Podcast.com, so stay tuned for that. Today the EVO system is monetizing on a cost-per-click (CPC), cost-per-action (CPA), and cost-per-impression (CPM) basis. Next up is closing partners on cost-per-lead (CPL), which will initially target areas of our network such as autos, education, finance, healthcare, and real estate.
For those of you we met in person at DomainFest Hollywood, it was a pleasure and we look forward to the next time. We definitely mean to develop the relationships we created during the event and you should be receiving individual follow-ups shortly (if you haven't already). For those of you who couldn't make it, below are some pictures for your enjoyment:
Thank you again for your support and continued confidence in EVO Landing. As always, suggestions and comments are greatly appreciated (especially regarding our v3 release!).
All the best,
Geoffrey Nuval
CEO/Co-founder
Here's their press release
---------------------------------------------
EVO Press Release - 1/24/08
Domain Monetization 2.0 - EVO Landing Announces Public Launch and Series A
January 24th, 2008 (Announced at DomainFEST Hollywood)
Seattle, WA, (January 24, 2008) - Have you ever registered a domain name from GoDaddy or Register.com with the intent on building a website? Chances are that you never found the time or money to actually make that website a reality. A new company out of Seattle is looking to change what you do with your registered domain. EVO Landing ('EVO') has announced the release of its domain development platform, which aims to create value and traffic for your domain while making you money.
With the EVO platform, domain owners are now able to instantly create dynamic websites comprised of media-rich, relevant content based on the value of the domain name. Whereas traditional parked pages generally rely on transient traffic typed into a browser's URL bar, sites on the EVO platform grow organically as web users can find the sites via search engines, recommend the site to friends, engage with the site's content, and return daily to find fresh content.
"The Internet has evolved, but the domain industry has yet to really make the leap to Web 2.0." says CEO, Geoffrey Nuval, "A domain like Stocktrades.com would be more appropriate as an informational website whereas ChefGrill.com would probably make more sense as a storefront," explains Geoffrey, "To create the depth in content for each module, we have inked special partnerships with various niche sites, including Shopping.com, Epinions, Software.com, Podcast.com, PredictAd, Shareapic, and Wishpot, - even more deals are in the works as we expand across the long tail."
Rather than employ a one-size-fits-all template, EVO's modular-based approach enables sites to be directly tailored to a specific domain name.
According to CTO Daniel Rust, "The EVO platform bridges the gap by bringing together advanced integration and analytics technologies and boiling it down into a simple to use system. Our technology semantically analyzes the domain name to determine what type of site it should be, as well as identifies new niche markets to insure optimal monetization and relevance of all the sites."
The Company received initial funding from Seattle angel investors in November 2007 and then closed its Series A round in December 2007 with Monster Venture Partners ('MVP'). "My investment in EVO Landing weighed heavily upon the fact that they were able to prove out the revenue model." says Robert Monster, Managing Director of MVP and Partner at the Internet Real Estate Group ('IREG'), "For my own due diligence, I moved a number of domains from a reputable traditional parking solution onto their system and within forty-five days I saw a 5x increase in traffic and 3x increase in revenues. I have since moved my entire portfolio onto their system."
The Company has already achieved considerable growth during its beta phase. "Within our two and-a-half months in beta, we have grown our network to over 10,000 sites with no two sites alike." says SVP Sales & Strategic Marketing, Mark Michael, "Our admissions analytics system is pretty strict because we want to keep the quality of the websites on our network high - less than 15% of submitted names have been accepted onto the system."