guide Corporate Guide to Acquiring Domain Names and Assessing the Value of a Domain Name

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There lies the biggest advantage domain investors have against corporations: they get to define the asking price, and as a domain name is an asset that can only be sold once, it makes sense to maximize one’s return on investment (ROI.) By treating every inbound inquiry as an end-user acquisition, domain investors hold the key to negotiating their assets.

“When the purchase of a domain from a third-party is required, assessing the value of the domain prior to contacting the owner is the key to a successful purchase. Understanding criteria such as seller profile, domain history and traffic and search volume statistics can help determine budget and set realistic expectations.”..

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