The Guy Behind the .music TLD says why he did it

adinfinite · Apr 1, 2010

The same guy bought music.mobi for more tha 600K

http://mixergy.com/constantine-roussos/

ComKid · Apr 1, 2010

Interesting interview. Thanks for posting. Rep'ed ya!

adinfinite · Apr 1, 2010

thanks for the rep. hope u got all the SEO and Domaining tips that came out in the interview

liquidcherry · Apr 2, 2010

interesting read, thx, but why burn that kind of cash in a more than unstable economy, he has already a well established .com?? sometimes it looks to me that people with a crap load of money don't care/know what to do with it......he could have supported tons of unknown/lesser known artists with his money and the return would have been better(i assume)..... It just looks like to me that he wanted to be known as the guy who is behind dot music, personality stunt at least...we will see how he is doing in a couple months(seeing the downturn on .mobi what was a big hype and let's say failed let's me almost predict lol)...why don't buy music.com for that kind of money, hahahaha

Anyway, good luck 2 him!!

Cheers

Liquid

NetOctave · Apr 2, 2010

Interesting interview. Sometimes its interesting to know how others are seing things, specially when we are seing it in an entirely different perspective. Thanks for sharing it...

partall · Apr 2, 2010

It looks like the guy has a nice vision. Inspiring!

tech4 · Apr 2, 2010

Thanks for the link, excellent read.

I didn't get the part in why he wanted the .music. Was it something to do with the Harvard statement "Do something, to make it count"...Which doesn't make much sense.

adinfinite · Apr 2, 2010

tech4 said:
Thanks for the link, excellent read.

I didn't get the part in why he wanted the .music. Was it something to do with the Harvard statement "Do something, to make it count"...Which doesn't make much sense.

I think it came down to fulfilling his vision and making money.

tech4 · Apr 2, 2010

I mean not how we interpret it, what was his reason word for word in interview. I ddin't quite get that part why .music exactly. But if you say making money, I believe you. But what did he say exactly?

Thanks.

bmugford · Apr 2, 2010

Maybe one day if I keep working hard I can also attain a non existent extension!

Brad

wot · Apr 3, 2010

bmugford said:
Maybe one day if I keep working hard I can also attain a non existent extension!

Brad

Follow that dream. :P

Archangel · Apr 3, 2010

There are arguments everywhere about the length of extension, despite its relevance. "The museum industry is big, so let's make .museum!" "EVERYONE has a cell, so .mobi is perfect!" (The former was a joke. Are museums -- or airlines -- a big enough industry on the web to merit their own extension?) I'm guessing this guy thought, "Everyone listen to music so .music will be a hit!" It'll have about 7 million registrations its first year (99.999999999999999999999% by investors) and by that time the next year, practically every .music will be dropped and then we'll see about 200 of them registered a year.

Watch for this to flop miserably.

liquidcherry · Apr 3, 2010

Archangel said:
There are arguments everywhere about the length of extension, despite its relevance. "The museum industry is big, so let's make .museum!" "EVERYONE has a cell, so .mobi is perfect!" (The former was a joke. Are museums -- or airlines -- a big enough industry on the web to merit their own extension?) I'm guessing this guy thought, "Everyone listen to music so .music will be a hit!" It'll have about 7 million registrations its first year (99.999999999999999999999% by investors) and by that time the next year, practically every .music will be dropped and then we'll see about 200 of them registered a year.

Watch for this to flop miserably.

Exactly Randy, that is why i made the comparison with .mobi...whe mobi came out and i saw all this"investors" i thought hey reg one or 2(despite that i am glad that i didn't reg more...)well, look at all the 3 LLL mobis now what are for sale for a fraction of the original buy....lol

Same will happen to the new extensions....the only one i think could have some value though would be .inc, .llc (not .xxx) lol....but we will see

Cheers

Liquid

Archangel · Apr 3, 2010

I'm in the pool that likes the .xxx idea. But it'd still be a novelty, as I couldn't foresee the owner of wetp*ssy.com selling the domain in favor of wetp*ssy.xxx But that's another topic. lol

I recall owning yog.mobi and sold it for maybe $200-250 or so. LLL.mobi looked like the future... it was the future, for a few months. The buyout busted. I started a lll.mobi buyout-watch thread and regged 2, for future investment. But so many ppl have the damn things and are selling them dirt-cheap, to get their money back from them, that I lost interest in 'em and let my 2 drop.

.music would be limited in scope, too. Sure, you can have a non-organization website on a .org and it'd be okay. And surely you could have anything on a .music. But it's long, hokey, and WAY too simplistic. It'll never catch on and we'll see no more than 250 developed .music sites in the future. 99.9% of all registrations will be from investors. It'll suffer an epic fail and no one will be to blame. It was simply a stupid idea.

liquidcherry said:
Exactly Randy, that is why i made the comparison with .mobi...whe mobi came out and i saw all this"investors" i thought hey reg one or 2(despite that i am glad that i didn't reg more...)well, look at all the 3 LLL mobis now what are for sale for a fraction of the original buy....lol

Same will happen to the new extensions....the only one i think could have some value though would be .inc, .llc (not .xxx) lol....but we will see

Cheers

Liquid

DU · Apr 3, 2010

He's not going to use .music as a typical gTLD. What he's doing is actually very innovative and potentially EXTREMELY lucrative.

He's not going to just sell you YourBand.music. He's going to sell you YourBand.music and board that onto his platform that will market and sell your merchandise, your tickets. I'm sure his ultimate goal is to turn that platform to his advantage by acting as first an agent and ultimately producer.

The problem he faces is that the people that make money of records don't have to deal with 3,000,000 shit bands. They just sign the good ones... and the good ones won't fall for some platform BS *unless* it provides them owner rights... (or maybe I just give people too much credit for understanding that the money is in OWNING your own songs).

liquidcherry · Apr 3, 2010

Archangel said:
And surely you could have anything on a .music. But it's long, hokey, and WAY too simplistic. It'll never catch on and we'll see no more than 250 developed .music sites in the future. 99.9% of all registrations will be from investors. It'll suffer an epic fail and no one will be to blame. It was simply a stupid idea.

I am so with you Randy, i couldn't have expressed it better myself...just look at FOX news(and it is not my TV station of choice), they jumped on the band wagon after the whole mobi thing came out but it never caught up, lol

Cheers

Liquid

---------- Post added at 11:36 PM ---------- Previous post was at 11:30 PM ----------

defaultuser said:
He's not going to use .music as a typical gTLD. What he's doing is actually very innovative and potentially EXTREMELY lucrative.

He's not going to just sell you YourBand.music. He's going to sell you YourBand.music and board that onto his platform that will market and sell your merchandise, your tickets. I'm sure his ultimate goal is to turn that platform to his advantage by acting as first an agent and ultimately producer.

How do you actually know that he will be EXTREMELY lucrative...don't forget the initial investment of a big chunk of money, well 600k for a mobi...and now he is chipping out another 100k(at least to own his own dot??)...of course we will see, i wish him the best but like i stated earlier he would have been better off to buy music.com lol

Cheers

Liquid

Archangel · Apr 3, 2010

The idea of a .music, even for the usage suggested, is a risky move. All right -- let's say he markets this to bands or anyone in the music industry. defaultuser is suggesting it's a lucrative idea but he fails to understand WHY an extension fails, to begin with. If there were only, let's assume, 300 .music sites online, the extension would receive little exposure and most ppl likely would never remember it. Arguments on this? They're welcome but there are ppl, after all this time, who STILL do not know of .info and would more likely check out site.com or siteinfo.com than site.info. I wish the dude luck but I couldn't foresee this as being anything more than a .name for music sites.

defaultuser said:
He's not going to use .music as a typical gTLD. What he's doing is actually very innovative and potentially EXTREMELY lucrative.

He's not going to just sell you YourBand.music. He's going to sell you YourBand.music and board that onto his platform that will market and sell your merchandise, your tickets. I'm sure his ultimate goal is to turn that platform to his advantage by acting as first an agent and ultimately producer.

The problem he faces is that the people that make money of records don't have to deal with 3,000,000 shit bands. They just sign the good ones... and the good ones won't fall for some platform BS *unless* it provides them owner rights... (or maybe I just give people too much credit for understanding that the money is in OWNING your own songs).

liquidcherry said:
How do you actually know that he will be EXTREMELY lucrative...don't forget the initial investment of a big chunk of money, well 600k for a mobi...and now he is chipping out another 100k(at least to own his own dot??)...of course we will see, i wish him the best but like i stated earlier he would have been better off to buy music.com lol

Cheers

Liquid

DU · Apr 3, 2010

liquidcherry said:
How do you actually know that he will be EXTREMELY lucrative...don't forget the initial investment of a big chunk of money, well 600k for a mobi...and now he is chipping out another 100k(at least to own his own dot??)...of course we will see, i wish him the best but like i stated earlier he would have been better off to buy music.com lol

Cheers

Liquid

Because 50c and Jay-Z roll around in cars that I dream about.

Read.what.I.wrote.

It's not about the NAME - he wants to create a music launching platform. Potentially he could own the distribution rights to a considerable number of bands.

$600k sn't a lot

Archangel · Apr 3, 2010

...?

But I concur -- $600,000 isn't a lot. I mean, if you HAD $600,000 to spend, then apparently you were able to afford it. Unless you sold a kidney or something for it.

defaultuser said:
Potentially he could own the distribution rights to a considerable number of bands.

siga · Apr 3, 2010

interesting interview, and interesting discussion.

I think we should realise that 600k approx was for the music.mobi domain and nothing else.

The application for new stlds are 100k it is presumed that the set up will be alot more than that ie infrastructure set up/marketing and the rest. It is presumed this venture will end up costing alot more than the funds discussed in this thread and will go into 6 figures if it has not already!

Randy, you mention that people wont recognise .music and mention 300 bands signing up to it. I feel you are wrong as he is providing a platform, has many many supporteders (music.us states 2 million supporters worldwide.) If this goes ahead I believe it will have a lot more than 300 sites. I bet there are alot of bands interested to sign up already.

Please remember that even bad bands have family/friends/fans and if they play people that will watch and surf to there site after the gig (even if it is just to say they suck) while they may not visit the website again they will remember .music.

In the UK and i presume around the world there are websites where you can set up a website for your local am team whether the sport is footbal/rugby/whatever. The site is offered free and ultimately linked to stores/ebay and anything else. The company provides the team with a site which they update and the team and their followers click on the site the whole time and are encouraged through kickbacks to buy team branded kit and anything else through the site. Further more there is plenty of non team advertising on these sites but no one cares. They must make a lot of money from these sites while providing the am teams a good service. Feel free to pm me and I'll give you an example .

If he is as switched on as he needs to be you would hope that he will be working with sony/ emi and the rest, not against them. His platform can be tiered to be in favour of the more profitable bands. All he needs is a small 0.5 percent from each big band if not less.

The times are changing might not be this year or next but people will start to recognise other tlds, and are starting to already so why not .music ??

Archangel · Apr 3, 2010

You do make some valid point here. My view is that the millions of supporters are seething in the neophilia made from the prospected idea and nothing further. Look at Obama -- millions of ppl wanted him as US president and felt he was a change, a step in the right direction. Now most of his supporters on Election Day wish they had voted for someone--ANYONE--else. Aside from that, having support mean very little. The question is:Who'll be there to invest in this extension? Or if he doles them out exclusively, the .music would still be limiting in that not many would hear of it. I'm still confident that people would be most inclined to visit ozzyosbournemusic.com than ozzyosbourne.music. It seems like a fun idea but I honestly don't see it doing well in the end.

siga said:
interesting interview, and interesting discussion.

I think we should realise that 600k approx was for the music.mobi domain and nothing else.

The application for new stlds are 100k it is presumed that the set up will be alot more than that ie infrastructure set up/marketing and the rest. It is presumed this venture will end up costing alot more than the funds discussed in this thread and will go into 6 figures if it has not already!

Randy, you mention that people wont recognise .music and mention 300 bands signing up to it. I feel you are wrong as he is providing a platform, has many many supporteders (music.us states 2 million supporters worldwide.) If this goes ahead I believe it will have a lot more than 300 sites. I bet there are alot of bands interested to sign up already.

Please remember that even bad bands have family/friends/fans and if they play people that will watch and surf to there site after the gig (even if it is just to say they suck) while they may not visit the website again they will remember .music.

In the UK and i presume around the world there are websites where you can set up a website for your local am team whether the sport is footbal/rugby/whatever. The site is offered free and ultimately linked to stores/ebay and anything else. The company provides the team with a site which they update and the team and their followers click on the site the whole time and are encouraged through kickbacks to buy team branded kit and anything else through the site. Further more there is plenty of non team advertising on these sites but no one cares. They must make a lot of money from these sites while providing the am teams a good service. Feel free to pm me and I'll give you an example .

If he is as switched on as he needs to be you would hope that he will be working with sony/ emi and the rest, not against them. His platform can be tiered to be in favour of the more profitable bands. All he needs is a small 0.5 percent from each big band if not less.

The times are changing might not be this year or next but people will start to recognise other tlds, and are starting to already so why not .music ??

DU · Apr 3, 2010

Archangel said:
You do make some valid point here. My view is that the millions of supporters are seething in the neophilia made from the prospected idea and nothing further. Look at Obama -- millions of ppl wanted him as US president and felt he was a change, a step in the right direction. Now most of his supporters on Election Day wish they had voted for someone--ANYONE--else. Aside from that, having support mean very little. The question is:Who'll be there to invest in this extension? Or if he doles them out exclusively, the .music would still be limiting in that not many would hear of it. I'm still confident that people would be most inclined to visit ozzyosbournemusic.com than ozzyosbourne.music. It seems like a fun idea but I honestly don't see it doing well in the end.

Think of the gTLD as more than just an extension (and the cost he says is $1,000,000+).

Think of it as a Noomle, or a Wordpress.org ONLY you can control and people will sign the RIGHTS for you to control some of the Merchandising?

Think Noomle COMBINED with LiveNation COMBINED with CafePress.

I've stated in other forums (.TV) that the Internet is changing. We're moving AWAY from address and to a world of BRANDS. In the DotCom space think Amazon. It's so big it's more or less it's own Shopping portal....

Now EXPAND that brand... .music ISN'T about ABC.Music or myband.Music...

It's about

http://Music/myband

It's SEMANTICALLY much better to handle. Think about who the guy is. He's a master of data/linking and networking. He will manage and control and EXERT a great deal of influence in the market IF it works.

The BRAND the MODEL the PLATFORM is MUSIC. Your band BOARDS the MUSIC platform and has immediate access to EVERYTHING else. He will create marketing channels.

He only needs one or two successful bands to break even. An American Idol winner makes over $1million.

He's only doing what I BELIEVE is necessary to do. I don't have the contacts or the cash to do it.

The ONLY NEGATIVE is that he's the first and it will be hard to change the Paradigm of the way we interact with the internet. And trust me, this is a change in PARADIGM.

I'd LOVE for him to come and comment on this because I think its less about ME FAILING TO UNDERSTAND why gTLD's fail and could be more you failing to see this as more than just a gTLD.

Archangel · Apr 3, 2010

I gave you reps for this -- you said it very well.

The issue is: When it all boils down to it, the domain is the biggest factor. That can be argued, true, but even if Amazon is a big site, ppl couldn't access it if a link wasn't there to click on. But it's a tricky thing, now that I think about it. A .music might not get any real type-ins but it wouldn't really matter whether the link was www/ozzyosbourne/music or www.ozzymusic/com in that links for the site would probably exist elsewhere on the web and extensions don't matter much to search engines.

I suppose this will be a fun thing to watch unfold. BUT there are a billion if's. How will Google treat them? (Going by my previous statement, I couldn't foresee Google treating .music less but would there be any relevancy or correlation issues with it?) And would bands really see it as anything more than an extension? The owner has a lotta work to do. He could pull this off and truly reap a handsome profit but it'll take time and a lot of effort.

But most bands are on Myspace, Facebook and Twitter and if .music is done right, the bands might utilize it.

defaultuser said:
Think of the gTLD as more than just an extension (and the cost he says is $1,000,000+).

Think of it as a Noomle, or a Wordpress.org ONLY you can control and people will sign the RIGHTS for you to control some of the Merchandising?

Think Noomle COMBINED with LiveNation COMBINED with CafePress.

I've stated in other forums (.TV) that the Internet is changing. We're moving AWAY from address and to a world of BRANDS. In the DotCom space think Amazon. It's so big it's more or less it's own Shopping portal....

Now EXPAND that brand... .music ISN'T about ABC.Music or myband.Music...

It's about

http://Music/myband

It's SEMANTICALLY much better to handle. Think about who the guy is. He's a master of data/linking and networking. He will manage and control and EXERT a great deal of influence in the market IF it works.

The BRAND the MODEL the PLATFORM is MUSIC. Your band BOARDS the MUSIC platform and has immediate access to EVERYTHING else. He will create marketing channels.

He only needs one or two successful bands to break even. An American Idol winner makes over $1million.

He's only doing what I BELIEVE is necessary to do. I don't have the contacts or the cash to do it.

The ONLY NEGATIVE is that he's the first and it will be hard to change the Paradigm of the way we interact with the internet. And trust me, this is a change in PARADIGM.

I'd LOVE for him to come and comment on this because I think its less about ME FAILING TO UNDERSTAND why gTLD's fail and could be more you failing to see this as more than just a gTLD.

adinfinite · Apr 3, 2010

Whatever the results, there is no denying that this guy has some balls for taking the risk. He has to go up against some of the biggest music companies and ICANN people to push this through. As he said the already moved the date (when he was supposed to know if they will grant the extension) form Jan 2010 to Jan 2011. LOL. This might be a still born. If it fails he will still have a list of over 2 million supporters and there is value in that. LOL

cache · Apr 3, 2010

I really liked this video.

The Guy Behind the .music TLD says why he did it

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