.tv BHS.TV Why have a lot of big business companies not got their own dot TV?

[blackjack21]

Why have a lot of big business companies not got their own dot TV?

The number of large organisations who have not got their own dot TV puzzles me.

One case in point is bhs.tv, which I have just picked up to give to Sir Philip Green for his company British Home Stores.

Has any one got any ideas as to why such large important companies have not got their own dotTV?

One theory I have come up with, is that their in house Web Designers etc, have not either bothered to get the TV version, or when they did try to get it, were totally put off by the annual renewal fees. bhs.tv was before March 2010 a $4500 renewal.

I can only assume that if they did once consider it, that they do not realise that the prices have come down.

If this is the case then Verisign have done them selves a huge a disservice with their previous policy.

Has any one else got any views on this, as I cannot see why BHS would not want the TV domain, with their main rival Marks and Spencer’s having their own dot TV.

I have found numerous other companies, who also do not have the dot TV version

Has anyone else any views on this topic.



Thanks. :wave:

BJ

 

[Kate]

Fact is, many companies will just register their .com (or ccTLD) and not even bother with defensives regs in the other TLDs. Of course .tv falls within the 'other' extensions.

 

[blackjack21]

I think you must be right.

But from a business point of view, does that make sence when they see adverts on the Tv etc, especially if their rivals have the dot Tv.

Surely big business has to wake up to the dot Tv.

I believe the only way for this to happen is for big companies like verisign to put out their own advert for the merits of a dot TV extension.

At least Godaddy advertise domain purchases on the Tv.

I believe the domainers will have to take a lead in this area.

Does any one agree.

 

[domainacrobat]

I dont know... it looks like BP does a GREAT job looking out for themselves... Brittish Patroleum owns bp.tv - maybe they can put up some videos from the oil spill, you know heart warming videos showing their commitment to the Gulf Coast, little critters covered in chocolate.

 

[gr8trfoo]

Surely big business has to wake up to the dot Tv.

yeah. the question is will we all live long enough to see that day?

I believe the only way for this to happen is for big companies like verisign to put out their own advert for the merits of a dot TV extension.

i dont get it. big co should get a .tv to advertise what a great domain .tv is?

I believe the domainers will have to take a lead in this area.

so do you think we ought to be the ones to put up the "hey .tv is great!" sites since big co isnt doing it fast enough, or that we should put up sites using the names of big companies with explainations of how much better their web presence would be if only they had *this* name?

 

[snoop]

Why have a lot of big business companies not got their own dot TV?

They don't need it. Sdsinc hit it on the head.

---------- Post added at 07:32 PM ---------- Previous post was at 07:22 PM ----------

But from a business point of view, does that make sence when they see adverts on the Tv etc, especially if their rivals have the dot Tv.

Surely big business has to wake up to the dot Tv.

You make it sound like every second company is using .tv, very few use it, and it really makes very little business sense for them to own it, aside from a trademark point of view.

I believe the only way for this to happen is for big companies like verisign to put out their own advert for the merits of a dot TV extension.

At least Godaddy advertise domain purchases on the Tv.

It might make sense for a registrar to advertise, probably doesn't make sense for a registry to advertise one niche extension via a mainstream format. Just because the extension is ".tv" does not mean advertising the extension on tv will be effective.

I believe the domainers will have to take a lead in this area.

Does any one agree.

You just said the only way for this to happen is for Verisign to advertise, now domainers will have to take the lead? what lead, domainers advertising on tv?

 

[blackjack21]

Hi Finster and Snoop.

What I meant by domainers taking the lead, and for big companies to advertise the merits of dot TV, was for us as domain owners to start contacting a lot of the big companies and explaining the merits of dot TV.

I appreciate that you do not seem to see any merits to them "Snoop", so you would not contact them, but that's Ok for you.

The big companies I was talking about are the main registers and marketing specialists.

I'm sorry if I made it sound as though every second company was using TV.

I did not mean that at all. Quite the opposite, this is why I asked the question at the top of my first post. Why have a lot of big business companies not got their own dot TV?

I really think there is a lack of knowledge out there with some of the in house web development teams. They need to be educated to the new dot TV pricing.

I am sure it is this reason why dot TV has not been taken up this last 10 years, and like a said Verisign have done themselves a huge disservice in this area.

Any one else with any views about this last statement.?

BJ.

 

[Entrepreneur888]

I did not mean that at all. Quite the opposite, this is why I asked the question at the top of my first post. Why have a lot of big business companies not got their own dot TV?

I really think there is a lack of knowledge out there with some of the in house web development teams. They need to be educated to the new dot TV pricing.

BJ.

IMHO I believe you answered your own question already.

 

[blackjack21]

Mmmm, 888,

Surely, I have not got it right for once.

Well that would be a first for me!

Anyway, if I have then hopefully Sir philip Green will get back to me.

Take care all, and "be careful out there,"

BJ.

 

[snoop]

Hi Finster and Snoop.

What I meant by domainers taking the lead, and for big companies to advertise the merits of dot TV, was for us as domain owners to start contacting a lot of the big companies and explaining the merits of dot TV....

....I really think there is a lack of knowledge out there with some of the in house web development teams. They need to be educated to the new dot TV pricing.

A little story....

I went to a cake stall at a fair and there was an old lady selling cup cakes.

She had a sign saying "Two varieties, lemon and chocolate".

The conversation went something like this...

Snoop: I'll take a pack of the chocolate, they sound pretty good.

Old lady: Oh I am out of chocolate, they always sell out, I have lemon though, they hardly sell but they are a lot better, I love them. I don't understand why everyone wants the chocolate and I really try hard to sell the lemon ones.

Snoop: Gee I'm not big on lemon.

Old lady: But the lemon is really nice, it tastes great. You should try it.

Snoop: Not for me, sorry.

The above is how some people think, they try to change what people think instead of adapting to what they want. The lady could have just baked chocolate cakes and made a lot of money (the above is a true story btw). Instead she ends up with dud inventory that doesn't sell each week. She try's to convince people to buy that dud inventory because she personally likes it (even though nobody else does). If your business relies on trying to convince people to buy something they don't want it is very unlikely to be successful.

Why would a domainer try to convince someone to buy a domain in a certain extension? To sell dud inventory? How about buying domains they may actually want? Oh yeah...big business is so stupid they don't know what they want....they are uneducated, like the people who should want lemon cakes

 

[blackjack21]

Do you think big business knows about the new pricing Snoop?

 

[snoop]

Do you think big business knows about the new pricing Snoop?

They probably don't know about the old! (or care)

 

[blackjack21]

Well, luckily for Sir Philip,

Bhs.tv will cost him nothing.

 

[jlc]

I believe the only way for this to happen is for big companies like verisign to put out their own advert for the merits of a dot TV extension.

I believe the domainers will have to take a lead in this area.

Does any one agree.

Have you seen www.watch.tv by verisign?

In my own little way I am doing what I can with www.tveverywhere.tv.

JLC

All are invited to join.

 

[DU]

Well, luckily for Sir Philip,

Bhs.tv will cost him nothing.

That should slow their dive into bankruptcy for sure!
Would it not be easier to teach of Sir's maid servants how to use the Internet?

Btw snoop - I love lemon.... I'd would never have gone back if she only had chocolate.
So sure - make more chocolate but don't leave out the lemon. Marketing also has other techniques she could have used - free lemon cc with purchase of 2 chocolates! Bogo on the lemon..

Nothing is as black and white as you want to make it.

.us, .co., .tv, even .mobi might have their place. Maybe all the lemon fanciers went to the "other" market?

 

[Kate]

What I meant by domainers taking the lead, and for big companies to advertise the merits of dot TV, was for us as domain owners to start contacting a lot of the big companies and explaining the merits of dot TV.

Good luck with that. Do you want to be an unpaid ambassador for the benefit of verisign ? IMO evangelization of end users does not put bread on the table. I'd rather focus on things end users already want and buy.

 

[blackjack21]

Excellent JLC.

Keep up the good work.

BJ.

 

[freedom30]

Good luck with that. Do you want to be an unpaid ambassador for the benefit of verisign ? IMO evangelization of end users does not put bread on the table. I'd rather focus on things end users already want and buy.

...it's called marketing, SDSinc.

You are on the right track, blackjack. There are many techniques in marketing and you are utilizing one of them. There are times when a person doesn't realize they want or need that item. That's where you show them that they do...

 

[snoop]

...it's called marketing, SDSinc.

You are on the right track, blackjack. There are many techniques in marketing and you are utilizing one of them. There are times when a person doesn't realize they want or need that item. That's where you show them that they do...

Probably right on track from you perspective, if this person is spending time ringing companies try to convince them of the merits of .tv.

 

[freedom30]

Probably right on track from you perspective, if this person is spending time ringing companies try to convince them of the merits of .tv.

...and the name to the left of the dot as well, yes!

 

[blackjack21]

Thanks Freedom,

I will keep on with the "marketing".

It's a pity the newspapers and television companies do not do articles on domain names.

The reason I became a blackjack card counter back in the 80's was because of a 1-hour documentary on an American card counter.

I'm sure if a TV channel were to air a programme on domaining it would bring in a rush of new players.

Good luck to all this weekend,

BJ

 

[snoop]

I'm sure if a TV channel were to air a programme on domaining it would bring in a rush of new players.

Might be better to focus on the utility of domains rather than thinking about how "a rush of new players" could save the bacon of those already in it.

 

[gr8trfoo]

Well, luckily for Sir Philip,

Bhs.tv will cost him nothing.

this idea of giving names away to big companies in order to drive popular exposure of the .tv tld - brilliant!

now we just need to get all the domainers on np to buy and give away a .tv name to their favorite big company (but only if they promise to use it as their flagship brand) and .tv is sure to be a household name by this time next year and every other big company will want to make .tv their brand as well.

 

[Kate]

You should give up domaining and work for the registry. At least that will produce a regular revenue

 

[freedom30]

You should give up domaining and work for the registry. At least that will produce a regular revenue

...and you just don't get it, so your posts are being read with much interest and amusement.