With the .BANK tied to emails and other customer communication, you can expect less phishing scams. Since anyone can purchase a .COM domain, banks who still use the common TLD will experience issues with imposter domains. For example, the legitimate bankofamerica.com allows scammers to create domains under thebankofamerica.com or banksofamerica.com. This means there is more opportunity for a customer to mistakenly go to the wrong web address and give their personal information to a scammer, or for a well disguised email encouraging a customer to fall for a phishing scam to be successful. The
exclusivity of the .BANK means customers will learn to expect the bank TLD to be associated with their bank’s website and communication, weeding out the fraudulent domains.