Matty W.
converting.toEstablished Member
- Impact
- 75
The one question that gets tossed around this forum on repeat is whether a domain is valuable or not. In this thread, I'll try answering the question entirely from my personal perspective, you're free to disagree as I'm sure many domain investors will due to what I'm about to say.
Let's start out with the obvious stuff. Is your domain 30 characters long? If so, then no, do not register it if you're looking to sell to an end user. Is your industry-specific domain infringing on a trademark? If so, then no, do not register it as a company is likely not going to purchase it with the risk associated. Is your domain using a random TLD? If so then be cautious when registering, only because [domain].com sold for 5 figures doesn't mean your [domain].live will sell for similar amounts.
Now that we're done with the basics, onto the more controversial stuff.
If you're looking to sell to an end user, they likely do not care;
My last 'tip' is to just have fun & don't stress it too much. Losing money sucks, but stressing whilst losing money sucks even more. Don't buy a domain with your last $10 in the hopes you'll get a 400% ROI within 24 hours, because it likely won't happen.
I'm more than happy to go into more detail with actual figures and statistics if requested by anyone.
Let's start out with the obvious stuff. Is your domain 30 characters long? If so, then no, do not register it if you're looking to sell to an end user. Is your industry-specific domain infringing on a trademark? If so, then no, do not register it as a company is likely not going to purchase it with the risk associated. Is your domain using a random TLD? If so then be cautious when registering, only because [domain].com sold for 5 figures doesn't mean your [domain].live will sell for similar amounts.
Now that we're done with the basics, onto the more controversial stuff.
If you're looking to sell to an end user, they likely do not care;
- About the domain's age.
- The DNS history of a domain.
- Archive.org history (assuming it's legal & not NSFW).
- What keywords does the domain target?
- What's the CPM of the keywords?
- How easy is it to pronounce?
- Could I see this being a brand?
- What is the domain associated with?
- What industry is it likely to attract?
My last 'tip' is to just have fun & don't stress it too much. Losing money sucks, but stressing whilst losing money sucks even more. Don't buy a domain with your last $10 in the hopes you'll get a 400% ROI within 24 hours, because it likely won't happen.
I'm more than happy to go into more detail with actual figures and statistics if requested by anyone.