There are many companies and organizations using Mox so it will be interesting to see which secured the domain name. My personal guess might be the Mox Creative Studios or the co-sharing group currently operating at TheMox in .co. Of course there are many (I found several dozen without much effort) of possibilities including a cryptocurrency organization. The most obvious general meaning of the word is in the nuclear industry, so there is an outside chance of a fuel processing company, but I doubt that.
I think that when the huge
global bike company Lime rebranded to Li.me it caused more to consider the domain extension for serious company use as the main website, and not simply a use built on the 'me' idea. They changed from LimeBike.com to simply Li.me (still use their old .com for a redirect).
This sale of Mox is the 11th highest on NameBio for the extension, although the highest price of a NameBio announced sale in just under 6 years. It is well below the highest sale ever in the extension, $450,000 for meet.me back in 2011. In the past year (NameBio data at least) .me domain names hae sold 153 times with average $1158. Relative to number of .me for sale a decent showing, average price similar to .com ($1176 for same time period).
I look forward to seeing who the end user is.
Bob
PS Can I express a pet peeve of mine. It REALLY
bothers me on NPs when people immediately question legitimacy of sales without any stated evidence. If there is reason to that is one thing, but to say oh it's a high price is it legitimate or even worse as some here (not on this thread, yet) say it is a fake sale. It is hurtful to authentic buyers, sellers and users of the domain name to even see comments like that. If your niece or nephew just got their highest mark ever in Math, would your immediate reaction be "Oh must be a mistake" or "Oh did you cheat?" I don't think so, so why is it so common on NPs? So can we hold off on questioning legitimacy of every big sale please! I do realize the OP was somewhat mixed in tone, but by starting of "This is a joke or what?" Let's say your organization just paid the $29,999, you obviously researched the name carefully with marketing models, you do a Google search to see what the domain world is saying, you see the start of this thread? How would you feel?
Sorry for the rant, sort of.