- Impact
- 644
I thought this would be both fun and educational. Here are some marketing nuggets I jotted down. Most of these commercials were on CNN as like many people, I have been watching a lot of national news lately.
Of course, since we are in a worldwide pandemic, a lot of companies are having a "we're all in this together" type of message.
Please note, that this is only a snapshot and not rigorous in any way. I scribbled these down as I was watching television. There may be mistakes, omissions, and paraphrasing. Feel free to add to the list!
The Single .US unicorn:
Freestylelibre.us - Glucose Monitoring Device "Check your glucose with a painless scan, instead of a fingerstick." (Sponsored by pharmaceutical mammoth Abbott)
Interesting note: Abbot also owns freestylelibre.com which redirects to the .us site with a tracking parameter. But only .us was mentioned in latest commercial
.CO Startup
Mirror.co - technologically advanced fitness mirror; imo, it would probably be better for them to use a domain like smartmirror.com
LLLL marketing goldmine
Noom.com - Visit noom.com and lose the weight for good.
Smart use of numbers
60up.com (a device promoting good standing posture marketed towards people 60+, get it!?)
Non Profits:
forstjude.org - Notice the "for" prefix for marketing tracking. Site redirects to stjude.com with tracking parameters
Alluring Alliteration:
HopeNotHandcuffs.org - I actually heard this on the radio a month or so back, but it's super memorable that I'm adding it here. Site directs to Families Against Narcotics official .org website
StopTextsStopWrecks.org - from the ad council; advertised before the pandemic before stay at home orders
What I like to call "someone's commercial/infomercial single product hustle"
(oftentimes these domains start with "try," "buy," or "get". Perhaps a domaining opportunity??)
GetFlawlessLegs.com
BuyMightySight.com
TryTacGlasses.com
BuyCopCam.com
PillowPad.com
AirClimberExpress.com (Notice how the official product name is "Xpress" but the marketing masterminds decided to emphasize the proper spelling of the word while also owning the Xpress version
(many, many other "try, buy, get" domains too..)
Super Rare Domainer Diamond in the Rough
Nm.com Northwestern Mutual "There is no one American dream. There are 330 million of them. Find a Northwestern financial advisor."
National names and fortune 500lb gorillas
Nutrisystem.com/men - Marketing geared towards men. "Bust that gut!! What do you have to lose? I know! The weight!"
Att.com/beprepared - "ATT has been keeping people connected for over 100 years. It's the job we've always done. It's the job we'll always do."
Verizon.com "we're here and we're ready"
Disneyplus.com "#streaming now"
Allstate.com - "Click or call for a quote today"
Strategic Hyphen
t-mobile.com/connect "Connection is more important now than ever"
Restaurant and Food Delivery
Grubhub.com - "Together we can help save the restaurants we love"
More Health Related
ShopCapillus.com - Hair growth cap; again they own capillus.com and use the shop prefix for tracking purposes.
Asknon24.com "I am totally blind… And non 24 can keep my days off balance…"
Xeljanz.com "Don't let another morning go by without asking your doctor about Xeljanz XR"
CVS.com "The more we stay apart, the sooner we can get back together."
Financial
Chime.com - Bank with chime today
Thinkorswim.com Ameritrade "Focus on what matters to you."
OptimaTaxRelief.com "The IRS does not mess around. Stop the IRS from targeting you. Put your tax problems to rest."
Legal
Mesobook.com -"Call for a free book and receive so much more."
Goodman Acker - "You're probably home and we hope you are safe. We can handle your job injury claim remotely. Goodman Acker - Still a good decision (no URL given)
Funeral Services
Jameshcole.com "Visit us or call"
Online Focus
Sling.com - "Quarantine with sling with 15 days of free TV."
TommyJohn.com "Log on now! Reimagined comfort through fabric, fit, and function."
General Retail
Energizer - "Backed by science. Matched by no one." (No URL given)
Subaru - "Go where love takes you. It's easy to love a Subaru. Now get 0% APR Financing" (No URL given)
Miraclegrow.com "Don't just grow a snack. Grow a feast. Get everything you need for spring."
Tractorsupply.com/covid-19 "Thank you to our over 33,000 members #always"
1-855-4-MY-GUYS "Be wise. Go on the internet. Follow us. (silly call to action since no URL or social media given only vanity number.)
News related to COVID-19
coronavirusNOW.com - this website is constantly advertised on FOX news
Government
Coronavirus.gov "#stayhomestaysafe "Staying home saves lives. #alonetogether"
2020census.gov - "constitutionally protected for 72 years and it takes just take 10 minutes to take"
Of course, since we are in a worldwide pandemic, a lot of companies are having a "we're all in this together" type of message.
Please note, that this is only a snapshot and not rigorous in any way. I scribbled these down as I was watching television. There may be mistakes, omissions, and paraphrasing. Feel free to add to the list!
The Single .US unicorn:
Freestylelibre.us - Glucose Monitoring Device "Check your glucose with a painless scan, instead of a fingerstick." (Sponsored by pharmaceutical mammoth Abbott)
Interesting note: Abbot also owns freestylelibre.com which redirects to the .us site with a tracking parameter. But only .us was mentioned in latest commercial
.CO Startup
Mirror.co - technologically advanced fitness mirror; imo, it would probably be better for them to use a domain like smartmirror.com
LLLL marketing goldmine
Noom.com - Visit noom.com and lose the weight for good.
Smart use of numbers
60up.com (a device promoting good standing posture marketed towards people 60+, get it!?)
Non Profits:
forstjude.org - Notice the "for" prefix for marketing tracking. Site redirects to stjude.com with tracking parameters
Alluring Alliteration:
HopeNotHandcuffs.org - I actually heard this on the radio a month or so back, but it's super memorable that I'm adding it here. Site directs to Families Against Narcotics official .org website
StopTextsStopWrecks.org - from the ad council; advertised before the pandemic before stay at home orders
What I like to call "someone's commercial/infomercial single product hustle"
(oftentimes these domains start with "try," "buy," or "get". Perhaps a domaining opportunity??)
GetFlawlessLegs.com
BuyMightySight.com
TryTacGlasses.com
BuyCopCam.com
PillowPad.com
AirClimberExpress.com (Notice how the official product name is "Xpress" but the marketing masterminds decided to emphasize the proper spelling of the word while also owning the Xpress version
(many, many other "try, buy, get" domains too..)
Super Rare Domainer Diamond in the Rough
Nm.com Northwestern Mutual "There is no one American dream. There are 330 million of them. Find a Northwestern financial advisor."
National names and fortune 500lb gorillas
Nutrisystem.com/men - Marketing geared towards men. "Bust that gut!! What do you have to lose? I know! The weight!"
Att.com/beprepared - "ATT has been keeping people connected for over 100 years. It's the job we've always done. It's the job we'll always do."
Verizon.com "we're here and we're ready"
Disneyplus.com "#streaming now"
Allstate.com - "Click or call for a quote today"
Strategic Hyphen
t-mobile.com/connect "Connection is more important now than ever"
Restaurant and Food Delivery
Grubhub.com - "Together we can help save the restaurants we love"
More Health Related
ShopCapillus.com - Hair growth cap; again they own capillus.com and use the shop prefix for tracking purposes.
Asknon24.com "I am totally blind… And non 24 can keep my days off balance…"
Xeljanz.com "Don't let another morning go by without asking your doctor about Xeljanz XR"
CVS.com "The more we stay apart, the sooner we can get back together."
Financial
Chime.com - Bank with chime today
Thinkorswim.com Ameritrade "Focus on what matters to you."
OptimaTaxRelief.com "The IRS does not mess around. Stop the IRS from targeting you. Put your tax problems to rest."
Legal
Mesobook.com -"Call for a free book and receive so much more."
Goodman Acker - "You're probably home and we hope you are safe. We can handle your job injury claim remotely. Goodman Acker - Still a good decision (no URL given)
Funeral Services
Jameshcole.com "Visit us or call"
Online Focus
Sling.com - "Quarantine with sling with 15 days of free TV."
TommyJohn.com "Log on now! Reimagined comfort through fabric, fit, and function."
General Retail
Energizer - "Backed by science. Matched by no one." (No URL given)
Subaru - "Go where love takes you. It's easy to love a Subaru. Now get 0% APR Financing" (No URL given)
Miraclegrow.com "Don't just grow a snack. Grow a feast. Get everything you need for spring."
Tractorsupply.com/covid-19 "Thank you to our over 33,000 members #always"
1-855-4-MY-GUYS "Be wise. Go on the internet. Follow us. (silly call to action since no URL or social media given only vanity number.)
News related to COVID-19
coronavirusNOW.com - this website is constantly advertised on FOX news
Government
Coronavirus.gov "#stayhomestaysafe "Staying home saves lives. #alonetogether"
2020census.gov - "constitutionally protected for 72 years and it takes just take 10 minutes to take"