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Choosing a perfect domain name for your startup is a big challenge. It is not less than to choosing a company name — it requires a lot of research and consideration. You should make sure that your chosen domain name not only fulfills your business needs, but it is also easy to remember and promote.
8. Go for .com but don't fall to random xyz .com!
There is no doubt about .com popularity and accessibility. It is the most recognized and most easily accessible TLD (top-level domain). It's been around since 31 years (first .com was registered in 1985) and it's been the first choice for any company or organization. Since it is far most popular, there are millions of websites which are using .com domain name. But this has narrow down the choices to get a short and memorable .com domain name as well.
All the short and single keywords .com domain names are already registered by end users or domain investors — in hope to sell them to end users later on. Acquiring a premium .com domain name from any domain investor can cost you a huge amount of money. Usually, startups have limited budget at the beginning. But if you've enough money to get the .com domain name, don't wait! Go for it.
However, if .com is unavailable or you failed to acquire from existing domain owner, I'd suggest to go with .net, .co, .org or any well known ccTLD. It is very rare all of the major TLDs and ccTLDs are registered for any domain name. But if so, Hey! Don't worry! It is 2016! A bunch of new generic top-level domains (gTLDs) – like .design, .tech, .guru, .top – are available for registration. This offers a great opportunity to register short, catchy and highly relevant domain names.
Don't like gTLDs? Still you've got a lot of country code top-level domains (ccTLDs) to choose from. There are few well known ccTLDs like .de in Germany, .ca in Canada, .it in Italy, .fr in France etc. You can opt for any of them.
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