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consumer retention

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  1. Eric Lyon

    registrars GoDaddy Retention Fall-out

    I was on FaceBook today when I came across a post on James Wester's Timeline asking the following question:Question: Is it now common practice as a company to focus 99% of your marketing budget on customer acquisition and 1% on customer retention? This morning I've left 2 companies- one that...
  2. Eric Lyon

    registrars GoDaddy Retention Fall-out

    I was on FaceBook today when I came across a post on James Wester's Timeline asking the following question:Question: Is it now common practice as a company to focus 99% of your marketing budget on customer acquisition and 1% on customer retention? This morning I've left 2 companies- one that...
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