- Impact
- 34
Last edited:
Thanks for the link, excellent read.
I didn't get the part in why he wanted the .music. Was it something to do with the Harvard statement "Do something, to make it count"...Which doesn't make much sense.
Maybe one day if I keep working hard I can also attain a non existent extension!
Brad
There are arguments everywhere about the length of extension, despite its relevance. "The museum industry is big, so let's make .museum!" "EVERYONE has a cell, so .mobi is perfect!" (The former was a joke. Are museums -- or airlines -- a big enough industry on the web to merit their own extension?) I'm guessing this guy thought, "Everyone listen to music so .music will be a hit!" It'll have about 7 million registrations its first year (99.999999999999999999999% by investors) and by that time the next year, practically every .music will be dropped and then we'll see about 200 of them registered a year.
Watch for this to flop miserably.
Exactly Randy, that is why i made the comparison with .mobi...whe mobi came out and i saw all this"investors" i thought hey reg one or 2(despite that i am glad that i didn't reg more...)well, look at all the 3 LLL mobis now what are for sale for a fraction of the original buy....lol
Same will happen to the new extensions....the only one i think could have some value though would be .inc, .llc (not .xxx) lol....but we will see
Cheers
Liquid
And surely you could have anything on a .music. But it's long, hokey, and WAY too simplistic. It'll never catch on and we'll see no more than 250 developed .music sites in the future. 99.9% of all registrations will be from investors. It'll suffer an epic fail and no one will be to blame. It was simply a stupid idea.
He's not going to use .music as a typical gTLD. What he's doing is actually very innovative and potentially EXTREMELY lucrative.
He's not going to just sell you YourBand.music. He's going to sell you YourBand.music and board that onto his platform that will market and sell your merchandise, your tickets. I'm sure his ultimate goal is to turn that platform to his advantage by acting as first an agent and ultimately producer.
He's not going to use .music as a typical gTLD. What he's doing is actually very innovative and potentially EXTREMELY lucrative.
He's not going to just sell you YourBand.music. He's going to sell you YourBand.music and board that onto his platform that will market and sell your merchandise, your tickets. I'm sure his ultimate goal is to turn that platform to his advantage by acting as first an agent and ultimately producer.
The problem he faces is that the people that make money of records don't have to deal with 3,000,000 shit bands. They just sign the good ones... and the good ones won't fall for some platform BS *unless* it provides them owner rights... (or maybe I just give people too much credit for understanding that the money is in OWNING your own songs).
How do you actually know that he will be EXTREMELY lucrative...don't forget the initial investment of a big chunk of money, well 600k for a mobi...and now he is chipping out another 100k(at least to own his own dot??)...of course we will see, i wish him the best but like i stated earlier he would have been better off to buy music.com lol
Cheers
Liquid
How do you actually know that he will be EXTREMELY lucrative...don't forget the initial investment of a big chunk of money, well 600k for a mobi...and now he is chipping out another 100k(at least to own his own dot??)...of course we will see, i wish him the best but like i stated earlier he would have been better off to buy music.com lol
Cheers
Liquid
Potentially he could own the distribution rights to a considerable number of bands.
interesting interview, and interesting discussion.
I think we should realise that 600k approx was for the music.mobi domain and nothing else.
The application for new stlds are 100k it is presumed that the set up will be alot more than that ie infrastructure set up/marketing and the rest. It is presumed this venture will end up costing alot more than the funds discussed in this thread and will go into 6 figures if it has not already!
Randy, you mention that people wont recognise .music and mention 300 bands signing up to it. I feel you are wrong as he is providing a platform, has many many supporteders (music.us states 2 million supporters worldwide.) If this goes ahead I believe it will have a lot more than 300 sites. I bet there are alot of bands interested to sign up already.
Please remember that even bad bands have family/friends/fans and if they play people that will watch and surf to there site after the gig (even if it is just to say they suck) while they may not visit the website again they will remember .music.
In the UK and i presume around the world there are websites where you can set up a website for your local am team whether the sport is footbal/rugby/whatever. The site is offered free and ultimately linked to stores/ebay and anything else. The company provides the team with a site which they update and the team and their followers click on the site the whole time and are encouraged through kickbacks to buy team branded kit and anything else through the site. Further more there is plenty of non team advertising on these sites but no one cares. They must make a lot of money from these sites while providing the am teams a good service. Feel free to pm me and I'll give you an example .
If he is as switched on as he needs to be you would hope that he will be working with sony/ emi and the rest, not against them. His platform can be tiered to be in favour of the more profitable bands. All he needs is a small 0.5 percent from each big band if not less.
The times are changing might not be this year or next but people will start to recognise other tlds, and are starting to already so why not .music ??
You do make some valid point here. My view is that the millions of supporters are seething in the neophilia made from the prospected idea and nothing further. Look at Obama -- millions of ppl wanted him as US president and felt he was a change, a step in the right direction. Now most of his supporters on Election Day wish they had voted for someone--ANYONE--else. Aside from that, having support mean very little. The question is:Who'll be there to invest in this extension? Or if he doles them out exclusively, the .music would still be limiting in that not many would hear of it. I'm still confident that people would be most inclined to visit ozzyosbournemusic.com than ozzyosbourne.music. It seems like a fun idea but I honestly don't see it doing well in the end.
Think of the gTLD as more than just an extension (and the cost he says is $1,000,000+).
Think of it as a Noomle, or a Wordpress.org ONLY you can control and people will sign the RIGHTS for you to control some of the Merchandising?
Think Noomle COMBINED with LiveNation COMBINED with CafePress.
I've stated in other forums (.TV) that the Internet is changing. We're moving AWAY from address and to a world of BRANDS. In the DotCom space think Amazon. It's so big it's more or less it's own Shopping portal....
Now EXPAND that brand... .music ISN'T about ABC.Music or myband.Music...
It's about
http://Music/myband
It's SEMANTICALLY much better to handle. Think about who the guy is. He's a master of data/linking and networking. He will manage and control and EXERT a great deal of influence in the market IF it works.
The BRAND the MODEL the PLATFORM is MUSIC. Your band BOARDS the MUSIC platform and has immediate access to EVERYTHING else. He will create marketing channels.
He only needs one or two successful bands to break even. An American Idol winner makes over $1million.
He's only doing what I BELIEVE is necessary to do. I don't have the contacts or the cash to do it.
The ONLY NEGATIVE is that he's the first and it will be hard to change the Paradigm of the way we interact with the internet. And trust me, this is a change in PARADIGM.
I'd LOVE for him to come and comment on this because I think its less about ME FAILING TO UNDERSTAND why gTLD's fail and could be more you failing to see this as more than just a gTLD.