Domain Empire

news Ebola.com Up and Running Rampant

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Theo of DomainGang (@Acroplex on NamePros) reported that the controversial website Ebola.com went live. This is after the exchange of nearly $200,000 in the form of cash and stock options in the medical marijuana company that acquired it from the prior owner Jon Schultz.

The website sports aesthetic colors with the internationally known sign of “help” in shades of gloomy red and a hint of subtle blue. Currently, the site solely contains snippets of aggregated content from reputable news sources in six different languages and an opt-in newsletter for updates, which could be rapidly building a list with the given media attention.

The site appears monetized with AdSense, but taking a closer look, they're merely images. Using placeholders rather than ads and aggregated content suggests to me that the people behind Ebola.com aren’t finished with development.

The delay in development of the website may be due to difficulties securing sponsorship. There are no appropriate sponsors as medical marijuana isn’t federally legal and some ads may deter visitors. Linking to sites which promote marijuana could break the AdSense content guidelines, “Sites with Google ads may not include or link to … Illicit drugs and drug paraphernalia content.”

Nevertheless, the cure-all for Ebola is apparently medical marijuana according to Ebola.com and not a genuine medical lifesaving treatment.

With the Ebola outbreak taking the lives of 5,689 people around the world in 2014, does Ebola.com fall under Disaster Domaining or is it okay since they proudly support Doctors Without Borders?
 
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I can't blame them for wanting to provide whatever content they best see fit for their investment. As a designer, I can definitely comment on the gaudiness of the overall design, however :D
 
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I don't see any way that they can monetize medical marijuana on Ebola.com without AdSense (or similar networks) that won't allow ads to be served if you even link to an illicit drug website (which the parent company could be deemed as); that I can only assume marijuana is since it's regulated by the states, or deterring users from the site.

Let's just go with the second option for now and assume they have a 420 contract. The whole Ebola pandemic target market are scared soccer moms that are clueless to how the virus spreads and are concerned for their children's safety in my opinion. So, what do they do? Hop on their computer and instead of using a search engine, go to Ebola.com directly.

Once they arrive there, they are provided news about Ebola. However, I believe there will be subtle, if not blunt, references to marijuana and paraphernalia such as vaporizers, etc. within their writing, images or advertisements promoting marijuana.

This drives a lot of people who want valid information on the subject.

Although this may be chump change for the buyer, they ultimately will lose as there will be less and less visitors over time because of trends as well as promoting marijuana as a possible cure for Ebola, instead of providing information.
 
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Definitely still "under construction" though - navigation in the left sidebar goes to blank pages. And their best bet for monetizing is selling ad space. As long as the topic is newsworthy they'll be getting a ton of traffic. Not just direct, that domain got some nice authority links from the news articles right before it sold.
 
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