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The formula outlined in the previous two articles on EPC looks a little scary but whether we like it or not it is THE formula upon which a huge amount of the domain investor community swings. Understanding how it can impact your business actually isn’t rocket science but requires a little intuition. Here is the EPC formula in its entirety.
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![20161125_EPCformula.gif](http://whizzbangsblog.com/images/stories/Articles2016/20161125_EPCformula.gif)
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