NameSilo

I'd like your comments on a radical marketing idea I have

Spaceship Spaceship
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I have an idea I'd like to run by you all.

I have hundreds of domain names. Currently they are parked at Afternic and Goldkey, and I've been steadily moving more and more to Goldkey (over half there now). All are listed on Afternic and Sedo, even if not parked there. I don't have any false hopes of how much traffic PPC income the names will pull in--I'm just trying to make a few bucks back. While I'd like to make some money on them, income is not an issue with me and my primary goal is to sell names.

That being said, I had an idea for an alternative to parking my top names, perhaps around 50 of them. I'd interested in your opinions of how this would work.

I have a site called DomainRookie.com. In this blog I chronicle my "stumbling through the domain investing world one day at a time." It gets several hundred readers a day now. In addition to the blog, I also list the domains I have for sale. You can see this list on this page.

What I'm thinking for my best names is this:

I could set up a unique page for each of my favorite names and on each page talk in detail about the particular domain name I'm offering--it could include ideas for development, similar successful sites, keyword stats and so forth. If it concerns a particular topic that there is often news about, I could add a news feed to the page (you can see an example of this at my Fuel Cell names page.

I'd make the URL as short as possible, and include the domain name in the URL. For example, for the domain, "ConvertClicks.com" I'd make the URL domainrookie.com/convertclicks or domainrookie.com/convert-clicks (not sure which would be better). I'd make sure that the title and keywords of the page were filled with the appropriate keywords.

The page would have links to my Afternic and Sedo listings.

At my registrar, I'd "forward" the name to this page.

The disadvantage of this would be that the domain name would not be establishing any traffic statistics (but I'm not getting much on most anyway).
What else?

The advantages would be that 1) I might get decent placement in the SE since there would be more relevant content on the page and not just a parked PPC page, 2) no chance of my best names being delisted at Google for being just a parked page, 3) have the chance to really sell people on what makes the particular name so good. 4) Brings more people to my DomainRookie blog which sells more advertising and exposes more names to visitors for sale.

Interested in your comments on this somewhat radical idea. Thanks!
 
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I think this is an amazing idea. If you have the time and creativity for it I would recommend going for it. I love the idea. This way even the average Joe Shmoe might want to buy your site.
 
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Thanks. I was wondering if anyone would ever comment on this thread.

My only fear I just had is what if registrars start charging for forwarding domain names? Seems absurd, but I know that on Register.com (where I have one name from a expired name purchase) they now charge $50 a year per name for forwarding! What a ripoff. Sure, they will "forward" your domain for free but it's framed with Register.com ads. Takes $50 to get a clean forward. So, it makes me wonder, what if all the decent registrars start doing this? That would be overly expensive. I guess I can't really make my plans based on suspicions that all registrars are as greedy (or stupid) as Register.com, but it would worry me.


TheComputerGeek247 said:
I think this is an amazing idea. If you have the time and creativity for it I would recommend going for it. I love the idea. This way even the average Joe Shmoe might want to buy your site.
 
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Well try it out. You can always, in the end, drop the idea. That is what is nice. This is a farily simple, clean, thought. You can drop it at any time without much work or sacrifice.
 
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Yes, I could drop it, but with 900 names, I'd have put a lot of work into it :).

But, I could just do it with my top names. Maybe the top 25 or 50.
 
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Well start with 10 or 15, see if it catches. No need in putting in that much work if the idea doesn't catch in the first place. Sometimes the most brilliant ideas, never work.
 
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