Creative Domain Marketing by national brands

Great post and list, I have been seeing this too. One of the reasons I reg'd a few domains with similar content like applygold.com Check out applyblue.com

Rep added.

They're doing it for a simple reason, advertising/web analysis. They can pick up a reg fee domain, run an ad campaign for 6 months, have all the ads display that domain and then be able to analyze how particular campaigns have done as far as bringing traffic to the web, which is similar to tracking conversions. They can't really do this if they use a standard domain with all ad campaigns, like BurgerKing.com. And they certainly can't track how many people actually come in to a BK and buy a burger after watching a specific ad. So they track how many people put forth the effort to actually visit the site and probably have some kind of crazy algorithm which uses these "conversions" as a basis to determine how many of these people will then buy BK food.

Plus they collect other information, like demographics and your name and address... How else is the King going to be able to show up in your bed with a flaming hot Whopper?

A lot of these look like marketing tag lines. Isn't that what they are called?

abdussamad said:

A lot of these look like marketing tag lines. Isn't that what they are called?

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I think you're looking for the term slogans.

nice post, thanks for the info... great marketing on their part imo

Drill Down

Great Post. I agree its for the marketing campaign tracking purpose. Especially if they are posting the domain on the television or in one media channel only. Allows them to drill down into the statistics very quickly and help them with their future campaigns.

Great post. Any other thoughts? :D

SharonTucci said:

I think you're looking for the term slogans.

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No. I don't think they are slogans. They are ad campaigns and they are buying the domain name of the specific marketing campaign.

I'm sure one of us domain owners sold a domain to a big company without knowing it.

So far I have not seen any of my domains show up on TV but that will be a real kick in the pants when that happens.

rsequin said:

No. I don't think they are slogans. They are ad campaigns and they are buying the domain name of the specific marketing campaign.

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What do you think the word slogan means?

btw to the OP, the term 'tag lines' is accurate as well but it's just not as commonly used as slogan.

Aw, man - I KNEW I should have reg'd TheCowsAreComing.com! :hehe:

Someone probably made a good sale with bras.com and underwear.com. nice generics.

I guess we're all wondering about how to best use this info to our advantage. I can think of only one possibility. Think up a catchy phrase that is likely to be used as a marketing slogan and reg the appropriate domain. Any other ideas?

abdussamad said:

I guess we're all wondering about how to best use this info to our advantage. I can think of only one possibility. Think up a catchy phrase that is likely to be used as a marketing slogan and reg the appropriate domain.

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:bingo:

Who would remember, Loestrin 24 Fe, for example, from a 30 second TV spot?

They use www.shorterperiods.com in their ads.

slipxaway said:

Plus they collect other information, like demographics and your name and address... How else is the King going to be able to show up in your bed with a flaming hot Whopper?

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Their commercials kind of scare me, especially the one where the home owner wakes up, and opens the window curtain and 'The King' is staring in the window. I mean, a stalker standing all creepy like staring in a window isn't really the kind of image i would want for my mascot. He's creepy!

I think some of them have been using slogan-style names, but I think what's occuring more is that they are using phrases that either describe what their potential customer is doing or perhaps what they are thinking when looking for a service like them. I've made really good sales of phrase domains with that thought in mind (WhatsMyJob.com, WhatsMyRate.com, SellMyDomains.com, WhatWouldYouLike.com, etc.).

The reason why it can work is because our eyes and ears are beaten all day long with new brands and even old brands begging us to use their product. We've heard so many brand names that we can become jaded by it and see them all as a dime a dozen. So they not only mix it up by using the phrases, but in general they can use phrases that are either catchy and memorable, or simply put, phrases that we hear enough in daily life that it simply sounds more familiar and is easier to remember than some lame brand name they're trying to sell to us. At least that's my take on them, and I'm not surprised that I've done well with my own phrase domains.

They use these lines/domain names as campaign/brand positioning lines, those that provide them a strategic point of difference vs their competitors or the "one thing" they want consumers to remember about their product - it's easier to rememeber "shorterperiods.com" than the product name sometimes. (and tracking clicks is critical to determine campaign success as well)

You might be able to come up with a bunch if you try to think like the advertisers do, what makes these products special? Roll-aids: "nomoreupsetstomaches.com" - gatoraid: "energytoburn.com" McDonalds: "betterfries.com" - this way at least you can focus on what they might be looking for in the future - it's a long term deal though since their campaigns can last years if they hit on the right campaign that moves customers.

You can also find lists of the top TV/print advertisers and make up lines that would fit their point of difference - since they have the money to spend.

Art