New ICANN chairman: "Thousands of applications for new gTLDs"

accent · Feb 29, 2008

Peter Thrush, the new ICANN chairman, is profiled in the latest (February) issue of Modern Domainer magazine.

The good news is that he appears to know the difference between a domainer and a cybersquater. The not-so-good news is that he wants tons of new gTLDs:

Peter_Thrush said:
I have always believed creating new gTLDs should be much more of market driven process than a regulatory process. I also believe we have had a system of relative domain name scarcity for a considrerable amount of time and new gTLDs will create new business oportuntities around the world.

He seems quite determined. Three of his four goals in office are:

Peter_Thrush said:
*Creating a fast efficient predictable and orderly gTLD implementation process;
*Building the large, complex business structure to handle thousands of applications for new gTLDs;
*Avoiding a litigation challege crisis, particularly from parties with a vested interest in restricting the domain name space and slowing down the approval process;

His fourth and last objective is adopting Internet Protocol 6.

Anybody know if he is likely able to do this? And how long before we start seeing a new land rush every week?

My first thought, looking at .biz, .areo, .museum, .coop and ... and ... and... is "good luck, fella", the public will ignore any alphabet soup that is presented to them and .com will continue to rule, undiminished. Indeed it is curious that he believes differently enough to make "opening up" the name space such a priority. But then ICANN makes lots of money from registrys when they get approved, don't they.

SSDD

Web Master · Feb 29, 2008

Breathtaking! Positive! Web-progressive!

Internet Protocol 6 is coming! Some countries may use Internet Protocol 6 to launch their own TLDs without exterior restrictions!

:wave:

dax44 · Feb 29, 2008

I think it is a matter of time before there will be one new super gTLD or unlimited gTLDs - they are in fact one in the same thing. Currently the system is simply crippled with a single TLD root [.] but limited subdomains [com,info,net ..]

Currently a multi-faceted pyramid but will end up as an infinitely dimensioned 'sun' with the single TLD at the centre.

lzy · Feb 29, 2008

Ah, all the better for .com owners. :hehe:

gpmgroup · Feb 29, 2008

accentnepal said:
Anybody know if he is likely able to do this? And how long before we start seeing a new land rush every week?

Its unlikely to fan out the way he plans...

Why? - Who will risk branding their company or how many even their own web space to be there all alone? Not many- Most people will play safe and go with the existing extensions.

Speculation will support the first few new ones but it won't last long because to develop a successful gTLD requires years of consistent website development look how long its taken to get sites in .info and .biz.

It's difficult enough to get companies to spend money on one website never mind two or three. Look how slow they are to adopt .mobi and that target market space is huge.

The newer (2 years ish) .eu and .mobi are tiny compared with other new extensions http://www.chart.info/stats19.htm

With each new extension it gets harder and harder. Plus corporates and small businesses are going to get very fed up with ICANN when they realise they maybe required to be funding new Registry companies simply to protect their real world businesses.

dax44 · Feb 29, 2008

But what would happen if they tagged .int on the end of all current gTLD, ccTLD and unlimited new gTLDs.. to create a new democratic top level.

The US will not run the Internet for ever ..

gpmgroup · Feb 29, 2008

I know what you mean and .int used that way is an interesting idea. There is huge symbolism with a top level domain but even so I think there is way oo much branding around .com for that change to ever see the light of day. Plus people dont like more than one dot look at the old .us site.city.state.us never really took off.

I don't think people realise how much branding is based around the . (& whats to the right of it) . The logical way to spread the root around between countires is to allow IDN ccTLDs (which are controlled by each individual country) before any other new gTLDs.

accent · Feb 29, 2008

IDNs are part of the 2008 - 2011 ICANN strategic plan, although Mr Thrush did not mention them in the MD article, he did mention weaning ICANN away from the US government to private ownership. That I think means corporate ownership. I understand the dismay of other nations with the US control, but would corporate control - with no appeal - be better? That is a system that would totally guarantee that the little guy, individual or country, would be totally $crewed.

I do not understand what you mean with the .int idea. The first parts of domains are assumed now, HTTP://www. is there but invisible. What effect would .int have on domainers and internet users?

dax44 · Feb 29, 2008

I guess what will happen IS already happening.

When it all started .com was all there was, .net and .org were separate and not used commercially. Com was the top of the tree. Then ccTLDs and ccTLDs were added and they continue to take more and more of the domain space. More will follow, hopefully in a controlled way. The apex is drifting towards the 'hidden dot' , the 'root' domain as it is called that lies at the end of all domain names (that's why google.com. works

) and eventually all sub-domains (which is what com is technically) will live in harmony under the 'dot'. The com. family will be the biggest for many years of course. However once a few brave companies run with a non-.com gTLD domain (ccTLDs already do - bbc.co.uk) you will see alternative gTLDs accelerate. After all how many more CVCVC.com websites can we bear?!

dax

rodash · Mar 1, 2008

I really think we'll see the compartmentalization of TLDs in the next three to 10 years, as part of the first real restructuring of the Internet.

May see TLDs like .travel, .info, and .tv come into their own as people see these as being synonomous with travel, information and video content, respectively.

Travel is such a great logical TLD. It sells itself.

.TV is also a very obvious extension name. There is no way this extension will not become huge in the long term. What Mercedes-Benz is doing with its .tv extension is brilliant. It keeps the .com site for its corporate presence, but uses .tv for its creative content (and the content can be about fashions, as well as cars). Others will follow suit once they become aware of how these TLDs can be used in parallel.

And .info is a very underrated TLD - information sites are big traffic sites that can eventually be well commercialised. If you pick a key area of interest and then associate it with the .info extension, you have a powerful domain name.

I can see TLDs working well for:

real estate (.house)
shopping (.shop)
accommodation (.hotel)
movies (.movie)
medical (.med)

Shopping and real estate are logical extensions in my mind, which I'm sure would prove popular with Internet users.

..

newdomainer.mobi · Mar 1, 2008

rodash said:
I really think we'll see the compartmentalization of TLDs in the next three to 10 years, as part of the first real restructuring of the Internet.

May see TLDs like .travel, .info, and .tv come into their own as people see these as being synonomous with travel, information and video content, respectively.

Travel is such a great logical TLD. It sells itself.

.TV is also a very obvious extension name. There is no way this extension will not become huge in the long term. What Mercedes-Benz is doing with its .tv extension is brilliant. It keeps the .com site for its corporate presence, but uses .tv for its creative content (and the content can be about fashions, as well as cars). Others will follow suit once they become aware of how these TLDs can be used in parallel.

And .info is a very underrated TLD - information sites are big traffic sites that can eventually be well commercialised. If you pick a key area of interest and then associate it with the .info extension, you have a powerful domain name.

I can see TLDs working well for:

real estate (.house)
shopping (.shop)
accommodation (.hotel)
movies (.movie)
medical (.med)

Shopping and real estate are logical extensions in my mind, which I'm sure would prove popular with Internet users.

..

Rodash, you let yourself down.... do you really not expect to see Mercedes using the .mobi for their mobile content?

dot mobi will be 2nd to .com, then collectively .cc's then possibly .net / .tv / .info etc... still, how many times have I been down this road in the last 18 months..

I'll just skidaddle.mobi and laugh.mobi all the way to the bank.mobi :hehe:

tdm300 · Mar 1, 2008

Before they create more gtlds, why not wait until .mobi, .tv, and others to develop more.
.com first, .net, and then .tv. I think in the long run .tv is going to have more interet.

Steven · Mar 1, 2008

newdomainer.mobi said:
Rodash, you let yourself down.... do you really not expect to see Mercedes using the .mobi for their mobile content?

dot mobi will be 2nd to .com, then collectively .cc's then possibly .net / .tv / .info etc... still, how many times have I been down this road in the last 18 months..

I'll just skidaddle.mobi and laugh.mobi all the way to the bank.mobi :hehe:

I very much doubt .mobi will ever be 2nd to .com.
I can only see this happening if there is something called ".mobi only special mobile web" where you are not allowed to view sites in any extension but .mobi when accessing internet through the cell phone.
It's just same old regular internet that we are browsing through a mobile device.

The .mobi extension, much like many other extensions, is highly speculative, and if people are not careful, they will most certainly lose money.

If you truly believe that .mobi will eventually become 2nd to .com, I think it's only fair to provide a reasoning behind it with facts to support it (especially for newbies in domaining).

dax44 · Mar 1, 2008

Try to stand back a little - and perhaps forget what you have invested in so far.

Now image they launch .store and someone starts a new (better) global ebay called Your.Store or something (because someone will take a gamble on new gTLDs soon) - then imagine how quickly .store will become popular..

In 10+ years there will be maybe 20-30 gTLDs plus many foreign language/idn versions - gTLDs like .geo .time .sci .uni .lit .art .mov .sch etc. could , and should , exist.

Chaos? Because there are so few gTLDs now one of the main counter arguments is suchandsuch.com will just get their own anyway so what will change - well only for global TMs that may well happen - it does now anyway in the real world - large companies have their TMs registered in hundreds of countries.

And if you are a domain investor you maybe should be thinking 5+ years anyway - I bought nnn.com when no-one wanted them .. (10 years ago - "who will ever want that"). You cannot buy domains today and sell then for a fortune tomorrow it does not work like that.

dax

slaughterbeck · Mar 1, 2008

BestBusinessDomains said:
Breathtaking! Positive! Web-progressive!

Internet Protocol 6 is coming! Some countries may use Internet Protocol 6 to launch their own TLDs without exterior restrictions!

I understand the basics of IPv6

IPv6:
The IPv6 has 128 bits and split into 8 groups of 16 bits each. This provides a very large number of address, which should be sufficient for the next 100 years. The IPv6 is denoted in Hexadecimal and a colon separates each group. So if your IPv4 address is 10.21.32.157, then your IPv6 address would be 1001:200A:FEEF:0000:0000:0003:DEAF:DEED. Huge and complicated isn’t it? You can simplify this address by removing all the zero groups and replacing them with colons.

Source: Technodreamz Technodreamz

But I'd like to know (without hijacking this thread) how this will effect domains extensions?

Best wishes,
Kimmy

gpmgroup · Mar 1, 2008

dax44 said:
In 10+ years there will be maybe 20-30 gTLDs plus many foreign language/idn versions - gTLDs like .geo .time .sci .uni .lit .art .mov .sch etc. could , and should , exist.

That is what ICANN is hoping but the reality will be very different because...

If we have .garage .auto .car .dealership
Do we end up with bmw.car, mercedes.auto audi.car volvo.dealership?

No because there isn't and can never be sufficient momentum to brand on all those extensions. The end user needs to know 2 elements instead of 1 just to get to the site.

everyone knows bmw.com mercedes.com audi.com & volvo.com The mind picture is simple make of car + internet

(Its the same reason why all the banks & shops move together in the highstreet)

Will they use two sites? ... Look at .museum most if not all just use .museum to point to their existing site in .org or .ccTLD etc. How many non domainers even know of .museum? How much traffic do those .museum urls actually get? Any?

Excluding domainers and defensive registrations are there really that many new start up organizations looking to build out websites outside existing TLDs? Is there really an end user market? I personally doubt it though I can see some nice pump and dump schemes on the horizon.

smashfactory · Mar 1, 2008

newdomainer.mobi said:
Rodash, you let yourself down.... do you really not expect to see Mercedes using the .mobi for their mobile content?

dot mobi will be 2nd to .com, then collectively .cc's then possibly .net / .tv / .info etc... still, how many times have I been down this road in the last 18 months..

I'll just skidaddle.mobi and laugh.mobi all the way to the bank.mobi :hehe:

why would you even write this? he wasnt saying anything bad about mobi at all- just making it a general statement. mercedes IS using .tv, right now, which is why is was able to say that- not what they "might" use.

why is it always this OR that. why cant it be both for petes sake. companies and people are utilizing more, so celebrate it and stop trying to make this a my dad is better than your dad competition.

lzy · Mar 1, 2008

newdomainer.mobi said:
dot mobi will be 2nd to .com, then collectively .cc's then possibly .net / .tv / .info etc... still, how many times have I been down this road in the last 18 months..

.cc!? :o

namewaiter · Mar 1, 2008

lzy said:
.cc!? :o

collectively 'country codes'

lzy · Mar 1, 2008

Ah, I thought he was referring to .cc the extension itself. Phew.

Jeff · Mar 1, 2008

smashfactory said:
newdomainer.mobi said:

Rodash, you let yourself down.... do you really not expect to see Mercedes using the .mobi for their mobile content?

dot mobi will be 2nd to .com, then collectively .cc's then possibly .net / .tv / .info etc... still, how many times have I been down this road in the last 18 months..

I'll just skidaddle.mobi and laugh.mobi all the way to the bank.mobi :hehe:

Click to expand...

(^) why would you even write this? he wasnt saying anything bad about mobi at all- just making it a general statement. mercedes IS using .tv, right now, which is why is was able to say that- not what they "might" use.

why is it always this OR that. why cant it be both for petes sake. companies and people are utilizing more, so celebrate it and stop trying to make this a my dad is better than your dad competition.

^ Agreed wholeheartedly, and Rep. added Smash! :gl:
His "agenda" is clear, and it has been reported to Staff™.

On topic, it would be wise to note the plight of the New.net "extensions" when considering - or at least for discussion and cautionary purposes - adding even more gTLD's, IMHO.

Just my two sense.
-Jeff

New ICANN chairman: "Thousands of applications for new gTLDs"

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