- Impact
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andThe terminology microfibrillated/nanocellulose or (MFC) was first used by Turbak, Snyder and Sandberg in the late 1970s
so it is really old not emerging + we all (hopefully) know the state of world's paper industry, howeverThe field was later taken up in Japan in the mid 1990s by the group of Taniguchi and co-workers and later by Yano and co-workers.[5] and a host of major companies (see numerous U.S. patents issued to P&G, J&J, 3M, McNeil, etc. using U.S. patent search under inventor name Turbak search base).
(not sure if it can be trusted or not)Today, there are still extensive research and development efforts around the world in this field.
finding new uses for the MFC/nanocellulose. These included using MFC as a thickener and binder in foods, cosmetics, paper formation, textiles, nonwovens, etc.