What made someone pay $20m for Gambling.com?

mole · May 9, 2005

Monday Trivia quiz

Do you think it was the name, or the development behind the name that made Gambling.com sell for US$20,000,000? If it was the name itself, what do you think its worth?

Gaming Corporation PLC
Tuesday 3 May 2005

Acquisition of Gambling.com

The board of Gaming Corporation plc ("Gaming Corporation"), the owner of the
UK's number 1 gaming website www.casino.co.uk, announces the acquisition of
Newbold Enterprises Limited ("Newbold") the owner of Gambling.com.

Gambling.com is the global leader in casino, poker, and sports betting search
since 1997. Income is primarily generated through pay per click advertising
where clients bid to reach higher rankings in the search results, a model used
by other search companies such as Google and Overture.

Gambling.com is the number 1 listing on google.com for "Gambling" search and has
over 500 other internet and affiliate sites linking to Gambling.com globally.

Gambling.com has extensive expertise in direct mailing and has built a double
opt-in database of over 200,000 members.

http://www.netimperative.com/2005/05/05/Gambling_20m/view

http://www.onlinecasinonews.com/ocnv2_1/article/article.asp?id=7820

http://www.sharecast.com/cgi-bin/sharecast/story.cgi?story_id=473852

sunken · May 9, 2005

Gambling is big business, very expensive, high end business. Gambling is a fantastic keyword and to get a one word .com of that is worth it's weight in gold. They will certainly develop it or redirect it to their site. I've noticed that casinos tend to throw money around a lot which is probably why they have the higher price tag, but still $20 mil for a casino isn't that much considering the traffic they will get from that domain.

Wish I had owned that one.

Oblivion. · May 9, 2005

Gambling.com is the global leader in casino, poker, and sports betting search
since 1997.

Because of that, Gambling can and does make alot of money, and that's one of the most usefulll domains in the business

.

earn100 · May 9, 2005

since they are in business from last 8 years they already have existing membership revenue etc they just didn't pay for domain name

StudioWorks · May 9, 2005

I agree but still that's a lot of money to spend on a domain name..

sunken · May 9, 2005

Why is it when I go to Gambling.com, it is just a search engine site? Is that what they turned it into?

StudioWorks · May 9, 2005

Search gambling.com to find the best choice of online gambling sites including casinos , live internet roulette and sports as well as bingo , lottery and slots . Simply type what you are looking for and click on the search button or alternatively click on one of the tabs below

Yeah, Looks like a search engine dedicated in finding only gambling related sites.

-jOE! · May 9, 2005

This is from 2003-10-24:

In order to focus harder on the core business, Boss Media has decided to sell Casino.com for an amount of USD 5.5 million.

Maybe they should have kept it a bit longer!

1rrr1 · May 10, 2005

wow that is quite a lot for a domain name. Wish I owned that name...

suppau · May 10, 2005

what if I had something with *****gamblling.com. Would I earn $10 m?

harpo · May 10, 2005

oh humanity's vices are treasure chest of gold for the few ,,
Drugs Gambling Sex and Fear,,,,,,, a few mega corporations are making huge amount of money on this.... they own the world , hey thats chump change to them
,,,to pay that amount orders were given directlly by the monster mouth ... you gotta listen
and pay those bills and do what you are told for goodness sake

But serioulsy muderilusly figurtivlely first there was the thought then the word then iits manifestation ..so with that comes the hopes of millions
for the lucky few the word * gambling * ,,, wow its fun if you win though the odds are always in the houses favor............

.X. · May 10, 2005

The modern day aswell as this history of gambling will keep gambling.com a winner IMO

se · May 10, 2005

dont we all wish we own that name...lol

.X. · May 10, 2005

se said:
dont we all wish we own that name...lol

Oh yeeaaa!

slaughterbeck · May 10, 2005

Xfactor said:
The modern day aswell as this history of gambling will keep gambling.com a winner IMO

$20 Million is a great deal of money but I'll bet we all said the same thing about casino.com's sale in 2003.

Gambling is and has always been one of the most popular pasttimes in most countries and that's not going to change in our lifetime!

suppau said:
what if I had something with *****gamblling.com. Would I earn $10 m?

How about suppauGambling.com or just Intersperse suppau into gambling like: GsAuMpBpLaIuNG.com

I think I might be getting sillier every single day. :bingo: :D :loveyou:

What made someone pay $20m for Gambling.com?

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