Could Dominos or Pizza Hut make Pizza.net the largest .NET domain acquisition ever?
- Thread starter the_poet
- Start date
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When the pizza.com sale fell thru, anyone of these big chains could have stepped up and negotiated good terms for the .com sale, which would be top tier, I would think .net would cause much confusion within their own branding, owing the .net just to get traffic to their branded site, and for bragging rights could work, but at what cost, if you want pizza hut or dominos you know where to go, and who to call, so I really don't see any reason to go out and spend big money, especially when many large corps have retracting marketing budgets under recessionary pressure.
Great name otherwise, many buyers out there want to own it, pricing in market is very on the ball right now, nobody paying over and above asking prices in the overall market.
Great name otherwise, many buyers out there want to own it, pricing in market is very on the ball right now, nobody paying over and above asking prices in the overall market.
Why do the websites exist, to begin with?
1.) For the exact opposite of what you said below. Not everyone knows the phone number for a pizza joint, even if it's their favorite place to get it. The site can act as a directory, not only for phone numbers but addresses/locations, as well.
2.) Online ordering
3.) To check out an online menu and/or to check prices. This is far more convenient that calling up a number and inquiring.
The beauty lies in pizza.com and pizza.net in its vanity factor more than it being a category-killer. I believe that the bidders on pizza.net will want the vanity of owning 'pizza' in the #2 extension over SEO or anything gained by search engines.
The big question everyone in this thread needs to ask is, simply, "What is the price of vanity?" Yes, I could see Pizza Hut paying $500,000 for this. But that doesn't mean it'll ever happen. This domain is a COMMODITY to the big fish, not a necessity. Will Pizza Hut, Dominos etc. be willing to fork over $xxx,xxx or more just to have the bragging rights of owning pizza.net? Maybe/maybe not. But one cannot argue that the owners of category-killers are usually viewed as the 'it' guys in the niche. So getting $250,000 from this isn't a stretch. It all goes down to not only BUYERS but their MOTIVES.
1.) For the exact opposite of what you said below. Not everyone knows the phone number for a pizza joint, even if it's their favorite place to get it. The site can act as a directory, not only for phone numbers but addresses/locations, as well.
2.) Online ordering
3.) To check out an online menu and/or to check prices. This is far more convenient that calling up a number and inquiring.
The beauty lies in pizza.com and pizza.net in its vanity factor more than it being a category-killer. I believe that the bidders on pizza.net will want the vanity of owning 'pizza' in the #2 extension over SEO or anything gained by search engines.
The big question everyone in this thread needs to ask is, simply, "What is the price of vanity?" Yes, I could see Pizza Hut paying $500,000 for this. But that doesn't mean it'll ever happen. This domain is a COMMODITY to the big fish, not a necessity. Will Pizza Hut, Dominos etc. be willing to fork over $xxx,xxx or more just to have the bragging rights of owning pizza.net? Maybe/maybe not. But one cannot argue that the owners of category-killers are usually viewed as the 'it' guys in the niche. So getting $250,000 from this isn't a stretch. It all goes down to not only BUYERS but their MOTIVES.
I don't know how often you order pizza from the big chains but most of them have 1 centralized number now making it very easy...it takes the exact same amount of time to google a local pizza number, than going to a website and navigating, as well millions would have to be spent to make consumers aware that the one chain represents lets say pizza.net, consumers do not just clue into these facts, for a big chain it would cost millions to rebrand, so best course of action, would be vanity, and accidental traffic... that the generic .net would catch
Thanks for that tidbit of understanding. Being dead since 1999, I haven't called a pizza shop in a loooooooooong time. So I wasn't aware. Assuming a major player bought the .com OR the .net, though, I couldn't see then re-branding. I believe they'll see it in the light of, "We have pizza.net/.com and it'd look better on printed media (and TV/online ads) to use this domain over, let's say, pizzahut.com." Do I think they'd spend so much on the .com or .net just for this reason? Sure. A category-killer .com would make your company look like the authority in the niche. A category-killer .net would make your company seem more like "second in line."
- Impact
- 5
OK.....I'll throw in one last and only reason I can think of for one of the major chains buying this domain and that is to set up a directory site to charge competition for listings that will never appear higher than their own ads.
Sorry for the synister twist but, I honestly see very-very little benefit to a major chain owning this UNLESS it is a steal. I would say a steal is 50-100 K tops for such an end user.
Enterpryzman
Sorry for the synister twist but, I honestly see very-very little benefit to a major chain owning this UNLESS it is a steal. I would say a steal is 50-100 K tops for such an end user.
Enterpryzman
Again, it's not only the buyer but the intention they have. I see little point in owning this unless the buyer wanted to show his company was fortunate enough to own it.
But for one, let's not underestimate the possibility of an investor shelling out $250,000 (all the while seeing a huge potential in this, something that's deserving of $250k). Yes, there have to be ppl in this world who have the cash and are willing to take a shot. Let's also not throw out he possibility that a major chain buys the .com or .net simply because they like it and obviously have the cash to buy it.
But for one, let's not underestimate the possibility of an investor shelling out $250,000 (all the while seeing a huge potential in this, something that's deserving of $250k). Yes, there have to be ppl in this world who have the cash and are willing to take a shot. Let's also not throw out he possibility that a major chain buys the .com or .net simply because they like it and obviously have the cash to buy it.
IMO it'll end up on a domainers shelf as a trophy. Thinking that any of the top 3 or 4 branded companies would spend a few hundred k on this is reaching. If any of them found it necessary or complimentary to their marketing strategy they'd already own it or the .com.
I'm guessing that all of their monthly marketing budgets are well into the 8 figures.
I'm guessing that all of their monthly marketing budgets are well into the 8 figures.
- Impact
- 5
on a side note, the site at pizza.com serves as a directory, how much would it cost to create the program for such a directory or is a script like that available ?
This discussion has made me research some of my own domains that could serve as a great address for niche directories.
If you think it better, I can post a new thread.
Thanks,
Enterpryzman
This discussion has made me research some of my own domains that could serve as a great address for niche directories.
If you think it better, I can post a new thread.
Thanks,
Enterpryzman
I'd prefer if you made a thread for this in a different forum, as this forum is for industry news 
The apparent inclusion of the search possibly skews the auction results. I don't know if there is anyone willing to pay a quarter million+ for it, but it is not out of the question that if the current owner's patent claims are accurate that there will be bidders interested more in the IP than the domain.
Frank
Frank
- Impact
- 152
Pizza.pro works better from a branding angle than Pizza.net in my view. PizzaPro is a big chain of pizza outlets, there are 120 in Texas alone. I don't see any chains called Pizzanet. The keyword association with .pro is stronger than it is with .net. If you look at the About section on PizzaPro.com, they say they set up PizzaPro in search of a higher quality more superior product over that of the national chains. That's the Pro branding angle in a nutshell.
If you develop a .net, you are branding your company as second best because that's how it is perceived. If you can't afford the .com, get something different like .pro, .tv or .me and make a statement to differentiate your product or brand rather than follow 10 steps behind .com. Then spend the money you save on SEO because that's what will get you the edge on the .com.
- Impact
- 152
Strictly speaking, there should only be one topping on a pizza because everything else is a layer underneath. The pizza industry is prone to exaggeration.
Very little know .mobi exist. Practically no one knows .pro exists. I know you're a heavy advocate for .pro and I'm not gonna say that .pro is useless/worthless. But only about 1/1000th of a percent of domainers would choose pizza.pro over pizza.net and I'm pretty sure no business would even consider taking pizza.pro over the .net. It might be worthwhile in a decade or so, assuming the .pro ever takes off. But for now, I think most, if not all, businesses would rather have pizza.mobi than pizza.pro.
Branding the .net as second-best opposed to branding the .pro as "one of the most obscure and unknown." That's hard to choose from.
Branding the .net as second-best opposed to branding the .pro as "one of the most obscure and unknown." That's hard to choose from.
- Impact
- 152
I have sold 9 .pros since November 2009;
Switch.pro 2,000.00
Booking.pro 7,500.00
Touch.pro 1,500.00
Template.pro 2,000.00
Calculator.pro 2,000.00
Surgeon.pro 1,750.00
Surgery.pro 1,750.00
Local.pro 3,500.00
Quote.pro 4,300.00
If practically no one knew they existed, I couldn't do that. It's fair to say alot of people don't know they exist but the people who do like them, they are affordable and brandable and that's what any alternative extension should be. .net is far more expensive and I'm not convinced the type ins, brandability, or wow factor justify the extra cost. They have ageing and mindset on their side, I'll give them that, but if I wanted that I'd go for a longer tail generic or brandable .com.
- Impact
- 85,110
It seems like every thread you touch ends up being hijacked into a .PRO sales pitch.
How about we get this back on topic.
Brad
How about we get this back on topic.
Brad
Thanks for that info. It really is nice to see that .pro CAN turn a profit. An issue I have is that the extension is still very unknown. It cannot be argued that since you were able to sell .pro, it's a known extension. I've sold .vc, .sc etc for $xxx and that doesn't justify the notion that they are well-known. (The .sc I sold was never developed by the buyer and he let it drop. What a waste of $400). But yes, .pro has its perks but I still don't really see it as the 'it' domain or even close at this point. Maybe in the future, though.
I ask that this topic (the .pro issue) not be discussed any further in this thread, since it's taking focus off the OP's point and this .pro thing is more of "domain discussion" than "industry news." Feel free to open a thread on the issue in the appropriate forum. But let's keep this thread on the possible pizza.net sale
I ask that this topic (the .pro issue) not be discussed any further in this thread, since it's taking focus off the OP's point and this .pro thing is more of "domain discussion" than "industry news." Feel free to open a thread on the issue in the appropriate forum. But let's keep this thread on the possible pizza.net sale
- Impact
- 2,965
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According to The Domains, Pizza.net has a starting reserve of $180,000.
It remains to be seen if that reserve is met.
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According to The Domains, Pizza.net has a starting reserve of $180,000.
It remains to be seen if that reserve is met.
*
Can I have a large pepperoni pizza from a proper wood burning oven with some fresh garlic, spinach and green olives? Please with only the best ingredients money can buy!
All this talk about Pizza is making me hungry.
I agree that a domain name like pizza.pro is much nicer than a domain name like pizza.net. What angle and how would you monetize Pizza.net? A network of pizza places? A pizza ranking place based on the city?
All this talk about Pizza is making me hungry.
I agree that a domain name like pizza.pro is much nicer than a domain name like pizza.net. What angle and how would you monetize Pizza.net? A network of pizza places? A pizza ranking place based on the city?
You'd monetize pizza.net the exact same way you'd monetize pizza.pro lol Or pizza.biz or pizza.us and so on and so forth. And the angle is too obvious for me to post here.
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