You Are More Likely to Survive a Plane Crash than Click a Banner Ad

[Kenny]

You Are More Likely to Survive a Plane Crash than Click a Banner Ad

..How annoying are banner ads? You know, those ubiquitous advertisements that drop down in your face when you open most news sites? The worst are the ones that expand when you scroll over them, forcing you to click on them no matter how hard to try to avoid it. If you hate banner ads as much as we do, you are not alone: most people do not click on them. Solve Media, an advertising consulting company, has discovered how much more likely you are to do even the most statistically unlikely of things than click on one of these intrusive advertisements, Business Insider reports. For example, "you are 31.25 times more likely to win a prize in the Mega Millions than you are to click on a banner ad." Not only that, "you are 87.8 times more likely to apply to Harvard and get in...112.50 times more likely to sign up for and complete NAVY SEAL training...279.64 times more likely to climb Mount Everest...and 475.28 times more likely to survive a plane crash than you are to click on a banner ad." It's unclear how they figured this out, or if the methodology is all that sound, but we're going to hazard a guess that people hate banner ads enough to enjoy the numbers anyway.

http://news.yahoo.com/more-likely-survive-plane-crash-click-banner-ad-203021417.html

Interesting %'s :hehe:

Peace,
Cy

 

[labrocca]

Author is clueless.
http://www.linkedin.com/pub/caitlin-dickson/21/b89/36

She should be kicked from her jobbed.

My CTR for my site is 1%.

 

[johname]

Its the quality of those that do click that matter (i would rather click a banner than climb Mt Everest for the record LOL)

 

[alien51]

I think the best way to get people to click on banner ads such as the one mentioned here, is to put some kind of delay on the webpage loading.

People would be fooled to think that the webpage will load almost instantly just like the way they got used to. So they will make a 2nd click on the loading page, not knowing they just clicked on the banner ads that occupied the entire space.

I'm a victim. So i speak from experience. lol

 

[Elegant_Designs]

Interesting, I didn't know is so easy to survive a plane crash, gosu to the writer

 

[juk2011]

I think their stats are seriously flawed.

I think this is where she got her "stats" from.

http://www.businessinsider.com/its-...-the-lottery-than-click-a-banner-ad-2011-6#-1

I had nearly 100% CTR on a banner on a sweepstakes website a few years ago.

It comes down to where you place them and to make sure you're getting targeted traffic that would be interested in clicking. If you have a lot of clutter on your site and your banner design is bad you won't get many clicks.

So many flaws.

 

[Buxxx]

Nonsense this author hasnt ever heard of CTR before... ridiculous

 

[DU]

Author is clueless.
http://www.linkedin.com/pub/caitlin-dickson/21/b89/36

She should be kicked from her jobbed.

My CTR for my site is 1%.

You say this based on what? She wrote on a subject that she provided as interest to those who hate banner ads. The actual story author was Nicholas Carlson. She didn't claim to understand, verify or care about the numbers. She thought people would enjoy them. That's just awful isn't it - it's almost as if this is a blog type post..

But your issue is with the numbers? You refute them with statistics produced from a control group of ONE site of yours? Considering that there are probably 100,000 s GoDaddy pages with Ads all over that don't even get visits the numbers probably aren't that crazy.

I have yet to click on the PR9 Ad above in probably 1000 visits - and I'm probably not alone. The point is - that I've still NOTICED it and who it's for.

I think their stats are seriously flawed.

I think this is where she got her "stats" from.

http://www.businessinsider.com/its-...-the-lottery-than-click-a-banner-ad-2011-6#-1

All statistics are flawed. Most reporting of statistics is targeted and purposed but I'm glad you proved that people will click on a link in the article that directly leads to the source of the "stats" and present it as some kind of effort to find. You think this is where her stats came from? She bloody well says so!

I guess more people click LINKs than Banner ads?

I had nearly 100% CTR on a banner on a sweepstakes website a few years ago.

Then clearly this BusinessInsider article has been disproved.

 

[juk2011]

Banner ads that are made to look like text links are very effective.

 

[glaxxon]

If those reported figures are real, then the advertisement industry would have crashed much before you would have even survived a plane crash.
Also besides just clicking on banner ads and CTR, what people miss is the way banner ads work like traditional ads and leave a mark on consumers. This cannot be accomplished with just text ads. In fact there has been increase in standard banner ad advertising this year.
For example you see an advertisement of a good hosting offer on a popular blog like techcrunch, it will affect your choice of hosts. So besides CTR there are other such factors too.

 

[sharma3361]

agreed as atleat just by seeing an ipad4 ad atleast it have created a brand consciousness in your mind and advertiser got benefited , so even if people don't click much , banner ads are here to stay.