discuss Would you rather buy a dairy farm or Milk.com for $10 million??

[Arpit131]

According to an article on DomainNews, the owner of the domain name Milk.com is looking at $10 million for the domain name.
I do agree that it is a premium domain name and is very valuable, but then, the question is whether it is worth $10 million?
Here is what the owner has to say:

"People occasionally email me about buying the domain milk.com from me. I used to respond to such requests with, "How much are you OFFERING?" These days, if you don't mention a number, I probably won't mail you back. However, let me warn you that I like the name and I have a reasonably well-paying job, so it'll have to be a pretty damn good offer. Note that a number (in whole U.S. dollars) which includes fewer than 8 significant digits to the left of the decimal point does not constitute "pretty damn good" in my book. That is, if you're not OFFERING $10 MILLION, I'm not interested."

Would you buy a dairy farm with a consistent cash flow or go for Milk.com domain name for $10 million?

 

[S-B]

I would buy a business with $10 million. Just saying...

 

[Keith]

It's maybe worth a tenth of the owners ask. That's on its best day too.

You could spend $100k on an uber premium and spend the other $999,000 building your business.

 

[S-B]

It's maybe worth a tenth of the owners ask. That's on its best day too.

You could spend $100k on an uber premium and spend the other $999,000 building your business.

$1,000,000 - $100,000 =/= $999,000

:P

 

[mhdoc]

Old joke. Whats the difference between a dairy farmer and a convict?





The convict doesn't have to milk the cows.

 

[Keith]

$1,000,000 - $100,000 =/= $999,000

:P

Which is why you should never drive and type

 

[S-B]

Which is why you should never drive and type

Hah! Drive safe, buddy.

 

[RJ]

Basically he's waiting for one or two very specific buyers to come a long and want the name (milk producers/marketers.) Perhaps a long shot, but it could happen. MilkPEP announced they're spending $50 million on their newest marketing campaign, MilkLife.

The GotMilk campaign ran 20 years, and while I don't know the figures, they probably spend hundreds of millions on it during that time.

 

[iowadawg]

Ten million dollars?
I would not be into domaining at all.
I would not be on namepros at all.
Heck, I would not be on the internet at all!
Wife and I would damn well enjoy life and then some!

 

[Keith]

Hah! Drive safe, buddy.

Thanks.

Good thing I'm not sending funds via PayPal now or I might type an extra zero!

 

[Nattydomain]

NO wonder I did not hear back from my offer of $9 since he was not using it and all!

 

[Paully]

You really have to admire somebody who has held a domain like that for so many years. I wonder what the highest actual offer he has received was.

 

[DomainVP]

If I were a major milk producer, yes. It only adds to the overall valuation of the company when developed.

So even if Milk.com is only worth $1mil, developed it's valuation could reach $500mil; from the acquisition of user information and marketing of products to millions of users.

Plus, if a advertisement only needs to be 10 seconds long with Milk.com at the end, it cuts down on their overall ad spend; which I'm sure makes $10mil look like cow feed.

*I used to work at a company that managed the budgets of other companies that spent money on magazine / journal advertising. The budgets these large companies have to run 6 month print ads alone is staggering.

The domain could pay for itself in a matter of months.

 

[thekiller]

I must buy this domain and let people download milk from it :P :P

If I have to invest $10M, I would invest in some other business. I can buy a lot more domains with that money, but the fact is that I don't have money, even $100K. lol

 

[21x20]

http://www.aef.com/on_campus/classroom/case_histories/3000

The general assessment of this seems to be that Got Milk was spending $23 million a year back in the early 90's. It's likely multiples of that a year by now.

 

[Kate]

What's the profit margin on milk ?
It takes up a lot of shelf space. A pack of Parmalat costs $1.97 at Target.

I would rather own vodka.com or pizza.com.

 

[MarkMetric]

ahhhhgggg now i'm even more allergic to Milk.

 

[DomainVP]

"People occasionally email me about buying the domain milk.com from me. I used to respond to such requests with, "How much are you OFFERING?" These days, if you don't mention a number, I probably won't mail you back. However, let me warn you that I like the name and I have a reasonably well-paying job, so it'll have to be a pretty damn good offer. Note that a number (in whole U.S. dollars) which includes fewer than 8 significant digits to the left of the decimal point does not constitute "pretty damn good" in my book. That is, if you're not OFFERING $10 MILLION, I'm not interested."

I can understand the bravado associated with owing a very premium domain name such as this, however I do wonder what the sales conversion rate is when owners have a publicly poor attitude.

He could have easily said 100 other things that wouldn't have made him sound like a horses rear.

The same thing with the owners of Nets [d0t] com, where they constantly taunt the New Jersey Nets organization with their domain.

Someone in the Milk industry might purposefully avoid the domain name, so to not benefit him specifically.

 

[Kate]

Sadly, it appears that the owner has not been able to milk his own domain so far.

 

[Shams]

Haa Ha.. Well i have COWj.com. this domain can produce lot of milk. So you keep your's and i'll keep mine..!