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discuss Why wouldn't Opensea rebrand to Opensea.com?

Dynadot
Impact
814
I am sure that if you are not living under a rock, you would have heard about NFTs. And if you are a little more familiar, you would be knowing about Opensea as well.
Opensea is like the Mecca of NFT creators and investors. It is the marketplace that one goes to, if they are into NFT investments, either as a buyer, seller, or enthusiast.

OpenSea operates at Opensea.io and also owns the OpenSea.com domain name. They started off as OpenSea.io. I couldn't understand that such a large established org, even after owning the .COM would redirect it to .IO.
That's like redirecting it to a less popular extension in general.

Why would a company not do that? Wouldn't you rebrand to .COM had you been on the board?
 

branding

Who's afraid of red, white and blue?
Impact
7,299
Said it better than me. I think its a bit cool anyway if you actually own the "COM" of your brand, but you don't find it necessary to have it at the forefront of your site, IMO

On a global view, .com ain't king therefore it doesn't make sense to use .com as your main domain when your ccTLD is established and appreciated by your target audience.

Their niche is about being part of the cool kids club (and innovation!?). They don't care about .com. at the same time they had the business sense to accommodate everyone else who got stuck in the stone age and automatically visits a .com.

Hence, the redirect. Like zoom. No rocket science.

.com is king... Depending on your Audience.
 

pranker

Established Member
Impact
126
On a global view, .com ain't king therefore it doesn't make sense to use .com as your main domain when your ccTLD is established and appreciated by your target audience.

Their niche is about being part of the cool kids club (and innovation!?). They don't care about .com. at the same time they had the business sense to accommodate everyone else who got stuck in the stone age and automatically visits a .com.

Hence, the redirect. Like zoom. No rocket science.

.com is king... Depending on your Audience.
exactly this

nfts are all about being in a unique club, mixed with forefront of tech. .io is used by forward thinking startups and does sound exclusive.
 
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Impact
12,557
As much as they tried to ignore it the .io extension is still completely unrecognisable outside the tech world.
Since anyone using OpenSea is handling NFTs, crypto and crypto wallets, I doubt they will have trouble recognizing a TLD other than dotcom. Dotcom is still king, but it has considerably less importance among younger and more tech savvy generations. Grandma's shoe store may need dotcom, but most crypto-based sites will not. They will want it, and will likely buy it when they become big enough, but it won't be essential to their initial success. Maybe OpenSea hopes to bring in the less tech savvy users in the future, and that's why they bought the name. For the money they must be making, the cost of the dotcom would have been peanuts.
 

Dan Names

Account Closed (Disallowed)
Impact
81
I know FOR SURE, that just 3 weeks ago (and from this point previous), the domain
opensea.com DID NOT redirected to opensea.io

I myself made that experience, a half year ago, and then again...
as I was curious about a smiliar question (why didn't they redirect -com to -io).

Either you were one of the 'nft' guys, and thus it was no surprise to you,
or you were a newcomer and either had to google it ... ot tried opensea.io, when you heard about that marketplace (as in my case).


My theory: They want/ed a specific audience to go on their website.

They are "alternative", as is the whole crypto / nft space.

And therefore, you have to break with old fashioned styles.

Thus .io
 
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almasri

Established Member
Impact
12
I am sure that if you are not living under a rock, you would have heard about NFTs. And if you are a little more familiar, you would be knowing about Opensea as well.
Opensea is like the Mecca of NFT creators and investors. It is the marketplace that one goes to, if they are into NFT investments, either as a buyer, seller, or enthusiast.

OpenSea operates at Opensea.io and also owns the OpenSea.com domain name. They started off as OpenSea.io. I couldn't understand that such a large established org, even after owning the .COM would redirect it to .IO. That's like redirecting it to a less popular extension in general.

Why would a company not do that? Wouldn't you rebrand to .COM had you been on the board?
IMO, it makes sense for many reasons:
  • It is about creating/uplodaing/downloading NFTs. So, in a way, the main activity is about input/output data
  • NFT is quite a new concept, it makes sense from marketing point of view to use a new TLD rather than classic standard .com
  • They have nothing to loose, because .com is redirected to their io site
 
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Acroplex

Top Member
DomainGang.com
Impact
2,768
That's a great question and it all comes down to brand familiarity.

I'll give you an example: Twitch.tv.

They spend a very nice chunk to acquire the domain Twitch.com in 2015.

That's 7 years ago. They still point the .com to the .tv because the large followship identifies the brand as "Twitch.tv."

It's a marketing decision, a corporate decision, a fundamental indication that the brand is too established to roll out a domain change.

That being said, OpenSea did the right thing to acquire (buy) the .com without resorting to "Plan B" attempts (UDRP.)
 
Impact
814
That's a great question and it all comes down to brand familiarity.

I'll give you an example: Twitch.tv.

They spend a very nice chunk to acquire the domain Twitch.com in 2015.

That's 7 years ago. They still point the .com to the .tv because the large followship identifies the brand as "Twitch.tv."

It's a marketing decision, a corporate decision, a fundamental indication that the brand is too established to roll out a domain change.

That being said, OpenSea did the right thing to acquire (buy) the .com without resorting to "Plan B" attempts (UDRP.)
Thanks for the insight! Yes, that was a smart move! Or rather ethical one!
 
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