When Testing New Landers Do You Point All Your Domains to them at Once?

[gericsb]

Just wondering whether folks point all domains at once when testing new sales landers?

For example, lets say you have been pointing all your namservers to Afternic NS5/NS6 and maybe had 1 or 2 sales over 6 months, for example.

You've been hearing good things about DAN and want to try them out. Do you point all your domains nameservers to DAN at once and then give it another 6 months to see those results?

 

[gericsb]

Let me add...

I think I understand your point of why you feel it is not necessary to use the Afternic lander: 1. Most Afternic/GoDaddy sales probably come through their registrar partners 2. High commission

However, I am still of the opinion that 1. the GoDaddy name at the top of the Afternic Landers is very valuable
2. The phone number could lead an indecisive buyer to a broker who can then close the deal

 

[gericsb]

Hi

the short answer, is no!

if...you've been getting 1-2 sales every 6 months, then that's 2-4 sales per year.

now,
depending on the domain, the prices they sell for and how many names in your portfolio...
then that could provide consistent percentages, to your str - not to mention your bank account.

so, from that perspective, it's a no, despite what others are saying.
you might want to test those that haven't had any inquiries which have been sitting there for a few years, but to just move with the crowd "like a lemming" isn't my style.

additionally to that viewpoint,
everybody doesn't have the same names, nor are they priced the same,
so the successful sales rates will always differ across various marketplaces.

imo...

Thanks for your input, biggie!

The 1-2 sales per year was just an example (not my situation)

 

[Jurgen Wolf]

Can you show any example on Afternic NS5/6?
I will review...

 

[gericsb]

As a 'small player' I am trying to optimize my chance for sales, but also considering other factors

1. I have about 5 names that earn consistent parking revenue (not much, but enough for me to keep them parked)

2. The others 120 names don't earn anything from parking so I struggle with where to point them. IMO, since these 120 names are not doing anything for me being parked, I would rather direct them to some type of Sales Lander.

The questions I keep asking: Does the added brand recognition of GoDaddy justify the extra commission of pointing my other domains to NS5/NS6?

Does the attractiveness of DAN and lower commission justify giving them a 6-12 month test.

What I HAVE decided (finally) is that for my 120 domains that are NOT generating any parking revenue, I prefer that they point to some type of For Sale Lander (Afternic 5/6, DAN, or Sedo)

ALL DOMAINS are always listed with Afternic due to the strength of their registrar distribution network.

 

[Jurgen Wolf]

I see...
It works from Ukraine, because it is based on GoDaddy.com
So you may use it - if 20% loss is suitable for you.

Original Afternic landers and their website are not accessible for many years from some countries due to their idiotic firewall.

p.s. Sedo has almost the same brandpower (BBB company), but for 10%.

 

[gericsb]

For me they show British phone...

Show attachment 203737

Probably makes sense...

Thank you!

 

[Jurgen Wolf]

Probably makes sense...

Only sense for GoDaddy.

 

[gericsb]

On the surface, it would appear ideal to use GoDaddy BIN landers because they prominently showcase the GoDaddy up top and they say nothing about the seller – it appears that GoDaddy is saying the domain on offer is worth the $XXXX or $XXXXX BIN price posted. Conversions should be awesome, right? No. The problem is the horrid UX experience that happens AFTER the buyer clicks on the Buy Now button. They see errors on the subsequent check out page and, unbelievably, GoDaddy merchandises OTHER DOMAIN NAMES to the buyer on that check out page, thus undermining your sale. Go through the Buy Now process yourself to see what I mean.

To truly test different landing pages offered by Dan and GoDaddy, you must RANDOMLY assign Dan or GoDaddy landers to your 120 domain names. The random assignment to Dan or GoDaddy helps eliminate biases that you yourself would introduce by assigning Dan or GoDaddy to your names. You can use a random function in Excel to make the random assignments AFTER you have BIN-priced all of your names. Then, sort and assign 60 to Dan and 60 to GoDaddy landers.

Very interesting to hear and I totally understand what you mean by biases.

I had no idea about this. I have only ever gone through the Registrar 'channel' at GD and have never had a problem buying a 'premium' name.

So, in your opinion, who had the best User Experience AFTER you click Buy Now through their lander?

 

[Jurgen Wolf]

UniMarket is owned by GoDaddy and syndicated via AfternicDLS...

 

[Jurgen Wolf]

For MakeOffer domains - DAN (9%) or Sedo (15%).

Registration for bidders is not required on DAN.
So keep this in mind and don't be surprised in case of MANY non-payers and fakes/trolls etc.

 

[FolioTeam]

Jurgen, I have already read that thread and it doesn't quite answer my question, which was nore about the preferred method of testing versus which landers convert better.

Trying to get opinions on when people test do they (assuming 12 month test)

1. Point half domains to NS5/NS6 and half DAN for the full 12 months

OR

2. Point ALL domains to NS5/6 for 6 months, then point ALL domains to DAN for 6 months.

I am leaning towards the second method of testing, myself...

Scenario 2 for me

 

[FolioTeam]

The issue with this scenario is that your data might be tainted by seasonality. In some quarters the market pumps harder than others. And if you're experimenting in those months at one provider, the data might again not be super relevant.

So A/B 50% split testing is really the best way to benchmark in the current market.

I agree with you on the seasonality factor which is why my interval is usually yearly instead of biannual. That way, I account for most of the peculiarities of the 4 seasons

 

[gericsb]

Thank you @DAN.COM for your input! You make a good point about how most Afternic/GD sales are through their registrar partners.

Since my portfolio is still relatively small and because I am also worried about seasonal factors, I have decided to go with the yearly approach mentioned by @FolioTeam

We'll see how it goes!

 

[DAN.COM]

Thank you @DAN.COM for your input! You make a good point about how most Afternic/GD sales are through their registrar partners.

Since my portfolio is still relatively small and because I am also worried about seasonal factors, I have decided to go with the yearly approach mentioned by @FolioTeam

We'll see how it goes!

Good luck!

 

[gericsb]

Good luck!

Thank you!!!

 

[zomainhacks]

With Afternic - only listings are enough, no any sense to park on their lander.

I've noticed a slightly higher STR for domans pointing to ns5, I'm testing it with:

100 pointing to @Sedo (BIN)
100 pointing to Afternic (ns5)
100 pointing to Alter (BIN)

So my results may not be stastistically significant. I think that ns5 may perform better thanks to the phone number in the lander ( as many times pointed out by @twiki ) and becouse for low $XXX domains it's just easier to buy since most end-user already have an account @ GoDaddy.

I wanted to test also @DAN.COM but unfortunately most of my domains are currently held at SAV.

 

[gericsb]

I've noticed a slightly higher STR for domans pointing to ns5, I'm testing it with:

100 pointing to @Sedo (BIN)
100 pointing to Afternic (ns5)
100 pointing to Alter (BIN)

So my results may not be stastistically significant. I think that ns5 may perform better thanks to the phone number in the lander ( as many times pointed out by @twiki ) and becouse for low $XXX domains it's just easier to buy since most end-user already have an account @ GoDaddy.

I wanted to test also @DAN.COM but unfortunately most of my domains are currently held at SAV.

Thanks @zomainhacks really useful information!

 

[DrJacoby]

Also the highly visible GoDaddy logo at top.

Can confirm, I also see better conversion using NS5/NS6.

Have you compared it to using ns3/ns4?

 

[Future Sensors]

Thanks for your input @DAN.COM

Are there any significant Serps penalties that you know of, when changing nameservers or destination of your landers too often?

 

[CS85]

Does anyone have a link/stats that confirm where sales come from?

E.G. what % are type ins, what % are marketplace searches etc?

I’m still wondering about the importance of the lander as opposed to the amount of eyes on a domain, thus why Afternic - with their less aesthetically pleasing landers - still rules the roost in sales numbers.

 

[davidc1]

Since the beginning of this month i have much less sales through landers thzn expected.

 

[gericsb]

Because Afternic is the first distribution network integrated by many registrars.

Most sales Afternic processes occur actually on their registrar partner's end like Namecheap and Google domains where their inventory is published and sold.

However, we (Dan) shouldn't answer these questions about Afternic. Maybe an Afternic rep can share the following data:

1: How many sales at Afternic initiate via their landers
2: How many sales at Afternic occur via their distribution partners

The percentage split will answer most questions domainers have here.

I would LOVE to get an answer to this question!

 

[xeroox]

Also the highly visible GoDaddy logo at top.

Can confirm, I also see better conversion using NS5/NS6.

Do you set bin for all your domains?

 

[Intop]

I would LOVE to get an answer to this question!

For me the answer is clear without seeing any internal number.
I think more than 50% sales initiate via their distribution partners.
Afternic have a big fee per sales because has to distribute with their partners.

 

[justsand]

I've noticed a slightly higher STR for domans pointing to ns5, I'm testing it with:

100 pointing to @Sedo (BIN)
100 pointing to Afternic (ns5)
100 pointing to Alter (BIN)

So my results may not be stastistically significant. I think that ns5 may perform better thanks to the phone number in the lander ( as many times pointed out by @twiki ) and becouse for low $XXX domains it's just easier to buy since most end-user already have an account @ GoDaddy.

I wanted to test also @DAN.COM but unfortunately most of my domains are currently held at SAV.

One small question, Are you getting sales above the 5k price range with NS5/6 landers? Because many investors mentioned that NS5/6 works better for the domains priced below 5k range. What about you?