It’s a question my startup founders ask themselves – do I need to spend a bunch of money on the .COM or am I okay with a .CO, .ME, .IO or any other popular .COM alternative. This is a very polarizing topic as I know some startup founders that will only brand on a .COM, and others who think it’s ridiculous how many people are “squatting” on .COMs and they don’t want to spent more than the registration fee on a domain.
Read MoreThere are tons of examples of startups who build their brand on a non .COM and then later down the road spent the six or seven figures to acquire the .COM. The question is, when is it safe to make this move and when is it foolish?..
