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When doing outbound, here are some things to follow...

Labeled as discuss in General Domain Discussion, started by Arpit131, Jul 18, 2017

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  1. Arpit131

    Arpit131 Top Member Epik.com Staff VIP

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    Hello friends..

    Based on my previous experiences, the current experience and some articles that I read over the years, here is something that I happened to learn and follow...

    1) It is usually better to email a prospective buyer on Tuesdays, Wednesdays and Thursday. Why people avoid pitching a sale on Monday is because it is the starting of the week and there are a lot of things to catch up. For example, meetings, targets for the week and other business stuff.
    Therefore, the emails tend to be ignored on Mondays. On Friday, the same rule applies. It is the end of the week and people are more into wrapping it up.
    Hence, what the other three days are the better ones to make a buying decision for the prospects.

    2) Holidays are a big NO. Never email on holidays. The other party may not even check the email and directly land it into trash on seeing them later. Hence, you reduce your chances of selling.

    3) The timing needs to be perfect. Hence, an afternoon pitch of around 3-6 pm seems to work.

    4) Know your audience. Address them by their name, their business. Using stats is always good. Numbers speak way more than words.

    If you have any other additional tips, kindly share it so that we may implement it in our outbound strategies as well.

    Thanks
     
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  2. Darryl Lopes

    Darryl Lopes Established Member

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    Hi Arpit131,

    I like your points. I am sure they worked on the situations that you had Infront of you.

    1. From my experience, days of the week do not matter. If a person (potential buyer) is interested in an opportunity to secure a domain name they have the slightest interest in, they will reply. Pro tip: Make sure the domain name is in the subject line.

    2. Holidays are a great day to catch people when they are not getting bombarded with sales and spam emails.

    3. Figuring out what timezone a potential buyer is in would be ideal to arrange or request a phone call. However, if I am on top on your inbox in the morning, afternoon or night. You will read my email. Especially, if I send 2, one after another.

    4. You should research the business or potential buyer. To firstlymake sure they are interested or would be and they have enough capital to make a domain name that could be a want to have and not a need to have.

    Additionally: Saturdays are good days to email CEO's of companies. They work on Saturdays, that is why they are the boss.

    If you do not find the contact you need to discuss the domain opportunity with, ask kindly and someone could point you in the right direction. Usually IT manager or marketing person is the people you want to get in front of. (Not CEO).

    Email the WHOIS to start discussions or find contact information via website / social media. Linked in email, Twitter, Facebook fan page, Linkedin InMail or text.

    Explain and educated buyer on Escrow service you will use.

    Contact more than one prospect per domain.

    Try contact the .Com, .Net and .Org respectively.

    $5,000 TIP:
    Type your domain name into Google and contact the first page results. Then! Contact page two of Google results as they want to be on page 1 for the keywords in the domain name you have.

    Happy hunting & good luck. :)
     
  3. jstenn13

    jstenn13 UltraDomains.com ICA Member

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    Hey Darryl, What's your experience dealing with IT managers? You mentioned you'd rather talk to them than the CEO, so just wondering.
     
  4. Darryl Lopes

    Darryl Lopes Established Member

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    Hi Jstenn13,

    Great question. I find IT managers understand the value of domain names, sometimes more than CEO's because that is their line of work - they were once web designers or administrators etc. Then the IT manager becomes your friend and champion (trojan horse) inside the company to convince CEO it is a good idea. Sometimes it is a no brainer but people listen to those they respect or like. You only buy from people you like.
     
  5. DeliDomains

    DeliDomains Oswin

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    Hi Darryl,
    Did this approach work for you? Were you able to sell any domains reaching out to the IT Manager?
    I thought the CEO, CFO, CMO are the once to reach out for first.
     
  6. Asfas1000

    Asfas1000 Top Contributor VIP

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    Thanks for the tips Arpit !

    Regarding the list of benefits and numbers, I think it makes the email too long. Sometimes it is better to keep the email short.

    I'd say it depends on the type of the domain name being pitched. Some domains don't need an explanation.

    What type of domains have you pitched ? A couple examples would be appreciated, but I understand if you don't want to post here.
     
  7. Darryl Lopes

    Darryl Lopes Established Member

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    Yes, this worked for me. I brokered a .co.za name (South African cctd) I picked up on a drop and sold it for $3,000 USD. That was my first sale and how I got hooked into the domain industry. Perhaps even contacting the Legal Council of a large company would work too. Make sure you are free and clear of any possible legal issues as this could get you in hot water and result in a UDRP, but if it is a generic keyword no brainer type of domain name - you should be in the clear.
     
  8. Skumars

    Skumars Established Member

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    I don't have any experience in this field, but i think that long pitch would work for CEO's etc because they need to understand why they need a new domain name when they already have one and they have also invested a good deal of money already in making their current domain name as a brand name.
     
  9. Haykay2005

    Haykay2005 Top Contributor VIP

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    NIce tips you have here
     
  10. satyadeep singh

    satyadeep singh Established Member

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    what i write on my follow up speech?
     
  11. pablohc86

    pablohc86 Top Contributor VIP ★★★★★★★★★★

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  12. SamDam

    SamDam Established Member

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  13. fatter

    fatter Top Contributor VIP ★★★★★★★★★★

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    I usually give 2 prices a buy it now, which is usually high, and a send it to auction price, much lower, and that if no other bidders that is the sales price, I also state I pay the escrow and transfer fee, and transfer the name to the auction house, before they release the funds to me.
    Most business men are leery of web deals, and using a known middle man(escrow service) is really important.
    Joe T
     
  14. DeliDomains

    DeliDomains Oswin

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    I would say the approach of a outbound sale also depends on the value of the domain. Considering the amount of time spent, if the value is low then its not worth it. A direct sale reaching the top or with a buy it now is preferred.
     
  15. Arpit131

    Arpit131 Top Member Epik.com Staff VIP

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    That is an all new approach. I will look into the other side of things as well.
    That sounds interesting.

    Let me try this as well and see if this works.

    Today is Sunday, so one of the best days to try out your strategies as well.
    Let me see if this works for me.
     
  16. obocar

    obocar Established Member ★★★★★★★★★★

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    Nice tips. Thanks.
    Has any of you done outbound for vacation ot tourism domains?
     
  17. HARMANDEEP SINGH

    HARMANDEEP SINGH Established Member

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    Thanks, Arpit,
    These strategies really help me allot to do outbound marketing in a correct way.
     
    Last edited: Apr 17, 2018

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