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Do You Know What Your Domain Name Says About You?
“What’s in a name? That which we call a rose
By any other name would smell as sweet.”
-William Shakespeare in Romeo and Juliet
Juliet’s declaration, “What’s in a name?” may be romantic, but it’s poor business advice. Businesses spend a lot of time and money on choosing just the right name for their enterprise. But, all too often choosing the right domain name is left for the end of the business naming process instead of at the beginning where it belongs. Your future customers have to be able to find you on the web. Your domain name may be sending the wrong message and costing you business.
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