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What will be the #1 premium name in almost every new gTLD, [name].gTLD?

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What will signify, "I have the best new dot[gTLD] domain on the Internet"?

Will one exist? Like www.estate, www.cars, etc.

Or will it be different for each? Like real.estate, used.cards, etc.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Below are my thoughts on the 2 scenario's you outlined.

1. Power Words
There will ALWAYS be a few top power words that people pay more for than other words, even if the power word doesn't fit the extension, the value will be higher than other words. For example, the following are power words that have a long history of HIGH ppc, HIGH competition, and Key player investors: Casino, Attorney, Gambling, Porn, Medical, etc.. Even if you couple one of those words with an obscure gtld like: Casino.Estate, Attorney.Music, Gambling.Kitchen, Porn.Dog, Etc.. Those Power words will still be worth 10x more than other dictionary words. We see it every day, so my opinion is that it will remain the same even in the new gtld's.

2. Generic Key Phrase Hacks:
Unlike generic keyword hacks (e.g. camp.us / butterf.ly / etc.) that mainly have collectors / novelty value. Key Phrase hacks (e.g. Real.Estate / Fast.Cars / Cheap.Food / etc.) are going to change the game for individuals and companies looking to manipulate search positioning and compete head on with top ranking .com counterparts. We already see cases where a key phrase .info / .org / .net / etc. sit higher in the search index than the same key phrased .com, so it's really not a new strategy. It will however provide a little more direct saturation, enough to knock the blocks out from under those that got to comfortable with their past achievements.

Granted, there's lots of factors at play besides just using keywords in a domain, which is a debate in itself as to how much value a domain with keywords actually gets. Each search engine (Google, Bing/Yahoo, etc.) used their own specialized algorithm to value a website and determine where it should be placed in the results index. So, just to clarify I'm NOT saying keywords in a domain is enough to compete, just saying that it's one of many factors and a visual motivator to jump in the race with the intention of competing.

3. In Conclusion:
I think there will be an ample amount of bold claims of "The next big thing" or "This is the best new gtld". Like with gtld's and cctld's of the past, it's all to common to see the head to head heated debates about how one is better than another (E.g. .tv is better than .us / .org is better than .info / etc.). And each side of the debate comes out with a few key pointers to support their stance. Both sides have some valid reasoning mixed in with lots of hype, speculation, day dreaming, and investment risks based on blind faith. It's hard to nail down a definitive investment path this early in the game, however I do believe that there will be the same kind of forked road trend, where several small hyped up strategies get promoted in a "worked for me, it can work for you too" type scenario.

Just my opinions amongst millions of others.

Eric Lyon
 
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Below are my thoughts on the 2 scenario's you outlined.

1. Power Words
There will ALWAYS be a few top power words that people pay more for than other words, even if the power word doesn't fit the extension, the value will be higher than other words. For example, the following are power words that have a long history of HIGH ppc, HIGH competition, and Key player investors: Casino, Attorney, Gambling, Porn, Medical, etc.. Even if you couple one of those words with an obscure gtld like: Casino.Estate, Attorney.Music, Gambling.Kitchen, Porn.Dog, Etc.. Those Power words will still be worth 10x more than other dictionary words. We see it every day, so my opinion is that it will remain the same even in the new gtld's.

2. Generic Key Phrase Hacks:
Unlike generic keyword hacks (e.g. camp.us / butterf.ly / etc.) that mainly have collectors / novelty value. Key Phrase hacks (e.g. Real.Estate / Fast.Cars / Cheap.Food / etc.) are going to change the game for individuals and companies looking to manipulate search positioning and compete head on with top ranking .com counterparts. We already see cases where a key phrase .info / .org / .net / etc. sit higher in the search index than the same key phrased .com, so it's really not a new strategy. It will however provide a little more direct saturation, enough to knock the blocks out from under those that got to comfortable with their past achievements.

Granted, there's lots of factors at play besides just using keywords in a domain, which is a debate in itself as to how much value a domain with keywords actually gets. Each search engine (Google, Bing/Yahoo, etc.) used their own specialized algorithm to value a website and determine where it should be placed in the results index. So, just to clarify I'm NOT saying keywords in a domain is enough to compete, just saying that it's one of many factors and a visual motivator to jump in the race with the intention of competing.

3. In Conclusion:
I think there will be an ample amount of bold claims of "The next big thing" or "This is the best new gtld". Like with gtld's and cctld's of the past, it's all to common to see the head to head heated debates about how one is better than another (E.g. .tv is better than .us / .org is better than .info / etc.). And each side of the debate comes out with a few key pointers to support their stance. Both sides have some valid reasoning mixed in with lots of hype, speculation, day dreaming, and investment risks based on blind faith. It's hard to nail down a definitive investment path this early in the game, however I do believe that there will be the same kind of forked road trend, where several small hyped up strategies get promoted in a "worked for me, it can work for you too" type scenario.

Just my opinions amongst millions of others.

Eric Lyon


fantastic post.

so i think the debate about which gTLD will be the "top 10" or whatever is nonsense. its actually hilarious that people think its going to be like that. its all about the "phrase hacks" as you called them. people are so distracted by which one is gonna be the best when the game has changed entirely. _\|/_

crap like butterf.ly was always lame and people will realize it when real "phrase hacks" are available in mass quantities..
 
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The domain hacks that place the dot in-between compound words or phrases will certainly be popular. I'm personally looking forward to typing in domains like real.estate -- just for fun, if nothing else.

That being said, there will be thousands of publicly available and descriptive gTLDs that fully describe an industry/purpose by themselves. With that comes an opportunity for new naming conventions and trends to take place. And they will.

From a branding perspective, I think that the.[gTLD] will be popular: the.casino, the.directory, the.club, the.community, etc.

Continuing that logic, I think that my.[gTLD] will also be popular: my.center, my.clothing, my.graphics, my.day, my.community, etc.
 
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From a branding perspective, I think that the.[gTLD] will be popular: the.casino, the.directory, the.club, the.community, etc.

Continuing that logic, I think that my.[gTLD] will also be popular: my.center, my.clothing, my.graphics, my.day, my.community, etc.

Absolutely, I agree.

However, I think there will be a definitive negative value hit on keyword phrase hacks like My.Clothing or similar word combinations that personalize a domain more than it capitalizes one. What I mean by that, is that it's pretty common for Business Related (Obvious "For Profit") domains to sell for a higher price than a Personal (Non-commercial) type domain. At the end of the day, the bigger investments are ones that have a higher profit return. No offense to bloggers (Love reading them) but it's more feasible that a blogger will pay far less for their personalized My.Clothing than someone would pay for say "Cheap.Clothing, or Quality.Clothing, or even Wool.Clothing" where there's more potential for capital gain. With that said, I don't think that personalized hacks will make near a top 10 investments list. There may be a one-off that brands one & converts it into a commercial brand, sure. I just don't see it being a wide spread event.

Of course, I could be completely wrong in my opinion. Just my thoughts :)

Eric Lyon
 
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I think there will be a definitive negative value hit on keyword phrase hacks like My.Clothing or similar word combinations that personalize a domain more than it capitalizes one.

Agreed. I think my examples will be popular, but I don't think that either of them are going to be the #1 premium name for most gTLDs.

The question still remains a mystery. :)
 
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most big power words would be held back my the owners of the gTLD's. check a few examples. most are not available for pre-ordering.
 
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most big power words would be held back my the owners of the gTLD's. check a few examples. most are not available for pre-ordering.

probably most but many will likely slip through the cracks.. i think many more than dough mainers are expecting right now. theres just too many at once for there not to be low prices and quality phrase hack stuff sitting available for registration.

just last summer i registered a handful of generic "phrase hacks" in the .travel TLD which has been out for years... hand registered, sitting there. i couldnt have done this in like 2007 because they were all registered but eventually dropped, super generic, naturally spoken "phrase hack" stuff that goes with the .travel TLD and nobody cared to pick them up on snapnames or wherever when they dropped. they sat for weeks..

do they have value right now? probably not because i was the only one that cared to pick em up. i dont see how suddenly thousands of TLD's will be hoarded effectively, whether by domainers or the registrars.

theres always gonna be someone willing to break the pattern because they need money... always gonna be someone who will sell for a $1 less than the "understood minimum price" or whatever.. with thousands of TLD's i cant see all the "best ones" being held back as reality... there may be a hype phase where asking prices are all high but eventually its gonna level out... 1,000+ TLD's i mean come on..,
 
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It's worth noting that a TLD is a valid hostname on its own. For example, http://com/ is valid. However, after Google announced plans to create a website at http://google/, ICANN decided to ban A and AAAA records on TLDs--that is, TLDs on their own can't host websites. (They can, however, be used for other things.)

Prior to this decision by ICANN, the most popular second level domain would have been... none at all. Now, it's a matter of marketing.
 
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to me the new gTLD's are going open the flood gates to hackers, spammers and fraudsters capitalizing on the new extensions... and when that happens google and the other search engines may rank these the same level as .info

im out... for now
 
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to me the new gTLD's are going open the flood gates to hackers, spammers and fraudsters capitalizing on the new extensions... and when that happens google and the other search engines may rank these the same level as .info

im out... for now


uh huh.. cause hackers, spammers and fraudsters dont use .com do they?

i mean, why would they want to make themselves seem legit when they can use newish sounding gTLD's and really gives themselves away as a spammer, right?

so this logic makes no sense at all. _\|/_
 
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It's worth noting that a TLD is a valid hostname on its own. For example, http://com/ is valid.

Prior to this decision by ICANN, the most popular second level domain would have been... none at all.

I was really looking forward to websites on "dotless domains," but I guess the dot will live to see another day... for now.
 
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The prefixes e- and i- are popular among .com domains, so I wonder if they will be even more popular with the new gTLDs.

They are short and serve as a great prefix to an already fully descriptive gTLD: e.clothing, i.build, e.directory, e.bet (ebet.com sold for 7 figures), e.attorney, etc.

I think e- has more value than i- in this case.
 
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i would love to own free.music or free.movies
 
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with almost 1,000 new extensions, As an investor it would be almost impossible or worth it to capitalize (and corner the market) on a specific name with all new extensions. Lets assume you could reg a word among all extensions (most likely not) and lets say each reg on average is about $30/year - that works out to be $30,000 (+$25k from .sucks) a year for one name among all extensions. not worth the capital or risk even if its a premium name you still may not sell it for a few years.

on the other hand why not reg with a few hopeful extensions... on problem there is if a buyer doesn't want to spend $xx,xxx buying your name(dot)club, they just might reg name(dot)careers, guru, book, booking, directory, nyc, etc.

.com has value because its rare.

with thousands of new fluff extensions (I coined that) the risk to invest in buying these new extensions is too high, with little to no return for most. As I see it, the majority of users for these new extensions would be scammers, fraudsters and the odd web hobbyist who wants to post his wedding pictures on the net, lol

just how I see it.

---------- Post added at 07:30 PM ---------- Previous post was at 07:19 PM ----------

uh huh.. cause hackers, spammers and fraudsters dont use .com do they?

i mean, why would they want to make themselves seem legit when they can use newish sounding gTLD's and really gives themselves away as a spammer, right?

so this logic makes no sense at all. _\|/_


really, you don't think there will be a whole new flock of phising sites capitalizing on some big businesses that didn't reg under all the new extensions. :'(
 
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I think that whatever your opinion is, you're right. Up to a certain point.
There will be some new super-premium names, like online.casino and life.insurance.
There will "mid-range", like houston.insurance and sushi.nyc.
But, a lot of new TLD's will be RegFee to a little more.
Just because there will be so many.
The usefulness of these is that small businesses and hobbyists will have more decent choices.
Instead of gentledentistryseattle.com, someone can buy dentistry.seattle.
It will democratize the internet.
So I think .com will reign AND that the new TLDs will bring new opportunities.
 
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I think that whatever your opinion is, you're right. Up to a certain point.
There will be some new super-premium names, like online.casino and life.insurance.
There will "mid-range", like houston.insurance and sushi.nyc.
But, a lot of new TLD's will be RegFee to a little more.
Just because there will be so many.
The usefulness of these is that small businesses and hobbyists will have more decent choices.
Instead of gentledentistryseattle.com, someone can buy dentistry.seattle.
It will democratize the internet.
So I think .com will reign AND that the new TLDs will bring new opportunities.

that's true,

when I decide on a name for one of my start-ups, I would only consider .com

if I'm working on a country centric project I will use a ccTLD

if I wanted to make a blog or a fun site (non income generating) I may consider a fluff extension. (but in that case I wouldn't pay anything more than reg fee)
 
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