What Afternic setup is best for sale conversion?

[justsand]

Hi all,

I hope everyone is doing well in domaining as well as in life.

Just one simple question for those who are using Afternic or selling domains on Afternic frequently. What Afternic setup is best for sale conversion?

GoDaddy uses 65% of Buy Now price as the starting offer for their "NameFind" portfolio as well as for the domains listed on GD auctions.

Whereas big player MikeMann uses 85% of the Buy Now price as starting offer for his domains listed on Afternic. On the other side, Swetha (XYZ queen) opted for a fixed-price strategy with no starting offer/Make Offer option for all domains on all platforms.

So, which setup is ideal for sale conversion on Afternic?

Please share your experience/expertise with Afternic listings and strategies that help you to get sales.

Thank you for your precious time

 

[AbdulBasit.com]

I would like to invite @DNGear, @AbdulBasit.com, @twiki, @Nikul Sanghvi, @blogspotter, @Future Sensors, @Paul Nicks, @Joe Styler, @Bob Hawkes to discuss your experience or expertise with Afternic listings/sales.

I follow and read these domainers on NamePros. If you find anyone relevant to discuss this post please add them!

Thank you for your time

I’ve had a fantastic last year which was another record breaking one than 2020. The last year ended with just a little over 6,300 domains in my portfolio and 120+ domain sales in total with around 2.5% STR. I use NS3/NS4 with all domains having set up BIN no matter whatever the price range they're in.

Overall, I'm very happy with Afternic.

 

[blogspotter]

For afternic, you NEEED a BIN if the price is less than 100K.
That is a no brainer. I use AFternic for their FT network and you need a BIN to have your name show up the reg path of their FT partners.

Afternic doesn't have a make offer option the Lander so it is not very relevant.
It only shows make offer when the name is being searched in the Marketplace.

I neer touch the min offer field, so it is $20 for me and it had never bothered me.
I sold some 40 names on Afternic last year and I had only 2 make offer sales.

I had to relist my names after some Issue when when I sent my csv, I forgot to add minimum offer and for a couple months I had Min offer= BIN and even then a Buyer reached out to AFternic broker and made me an offer about 70% of sales price.

So I feel the make offer is not make or break IMO.


In my Opinion, make offer only is good if you only have a small very high quality portfolio and you want to make the most out of every name,

I don't like dealing with clients. And I don't feel good haggling for $1000 so I prefer straight BIN with little interaction. Why do you think I work from a Man Cave? So my opinion is biased

I also don't price individually. I play the portfolio game and have found that BINs give me the most bang for the buck. For my portfolio in particular, The increase in total revenue using a good pricing model makes up for any potential loss of a small sale or the one off lotto sale from a make offer.

 

[Joe Styler]

Priced domains opted into fast transfer with a for sale lander setup yields the best results. Undersandably there may be domains you cannot price because either you dont want to do anything but take offers for certain domains or you have so many domains that pricing them all takes time and keeping up with market changes etc is a lot to work on regularly. So failing priced, opted in, and landers, your Second best bet is to have at least a floor price, and landers because then the brokers can work with the buyer as soon as an offer comes in without having to wait on you to get back to them with a price. Many domain buys, especially in the sub 5k range are impulse buys and the easier it is for a buyer to get the domain quickly with less friction the better your sales chances are.

 

[Joe Styler]

With the newest testing we did and this is not finalized there seems to be a slight advantage - SLIGHT - to 3 and 4 vs 5 and 6. But it is very close and again not completed.

 

[blogspotter]

Thank you for the insights. If you don't price your domains individually, how do you decide on a price for all of them? And do you ever look at the traffic stats to determine whether it may be worthwhile to change the price higher or lower based on the attention it is getting?

No, IMO Traffic has very very poor correlation with the probability to sell. My point is I am not interested in type-traffic.

Also I don't deal in high end names. I buy names that are likely to appeal to someone starting a Small Online Business who will do 6 figures to 7 figures in business. These people can afford 2000-5000 or say 7000.

And then, I price in buckets Based on how lucrative the Niche is. Ecom business, service apps etc, 2000. Finance and tech 5-6K and so on.
Also if my target business falls on the lucrative category and the name is taken in many extensions with several corporate results, meaning if the potential buyer pool is large, I will price a Bit high since I can wait for the right opportunity and I feel confident to hold.

How I decide the price bucket depends on STR. I don't try to maximize the value out of name. I try to maximise the value of out portfolio.

Let us say I have bucket with 100 names:
let is hypothetically assume
When I price at 1000, I sell 3 names
When I price at 2000, I sell 2 names
When I price at 500, I sell 9 names

Then I will price at 500. I don't care if I undersell. This is just an example and not usually the case

Now if I price at 5000 and manage to sell 1 name, I will price at 5000

I am just simplifying things, but you get the drift.
I am talking about my portfolio names, or inventory quality.

Sometime I buy a very good name and I can afford to moonshot it since I have a good cashflow from my portfolio

 

[blogspotter]

When you use Afternic's NS3 and NS4, you will get price request / make offer landers. And indeed, I agree that setting BIN is king

I agree, I thought the Price Request would be an additional filter to qualify leads, but I got more Jun leads with NS3/NS4 than the tire kicker offers on DAN. They all mad. Make offers are a headache mostly lol, unless you set the make offer at 75% but then I don't thin anyone paying close to 75% of your BIN might have hesitated to go for straight BIN

 

[AbdulBasit.com]

I'm new to Afternic, how does one actually select a lander like NS3/NS4?

Simply change the nameservers to:

ns3.afternic.com
ns4.afternic.com

 

[Future Sensors]

Afternic doesn't have a make offer option the Lander so it is not very relevant.
It only shows make offer when the name is being searched in the Marketplace.

When you use Afternic's NS3 and NS4, you will get price request / make offer landers. And indeed, I agree that setting BIN is king

 

[Future Sensors]

Have you tried Buy Now landers (NS5/6) over Price request (NS3/4) for BIN strategy as landers show price, call-to-action button, phone number, broker details, importantly, no make offer links?

Aren't NS5/6 landers works best for fixed price/BIN only domains?

I've tried ns5/ns6 BIN landers just after introduction, but there were problems, e.g. with https (TLS) traffic, and no insights in visitors. Moved to Dan and Alter for BIN landers, but still passively listing all my domains on Afternic with BIN. Even without pointing your landers to Afternic, the Afternic Premium network still does a very good job.

 

[MattDomainNames]

I really wish there was an option to have a "make offer" box on the ns5/ns6 servers. The buy it now button, GoDaddy branding, and a make an offer box would be a killer combo. Considering switching some of my domains back to DAN just so I can have both BIN and Make Offer on the landing page. Please consider adding this..

 

[AbdulBasit.com]

That's for parking with ads.

ns1. afternic.com
ns2.afternic.com
Stand for what???

 

[blogspotter]

Have you tried Buy Now landers (NS5/6) over Price request (NS3/4) for BIN strategy as landers show price, call-to-action button, phone number, broker details, importantly, no make offer links?

Aren't NS5/6 landers works best for fixed price/BIN only domains?

I plan to do it some point this year. When I tried last year, half my names didn't show up BINs and I got frustrated and switch back. But I heard those kinks have been ironed out now.

I plan to do a test for a couple months to compare since I get most sales on AF anyway.
Problem is it is too much work and as a part time domainer, most of my domaining time is on purchase side and with a system that worked very well in 2021, I don't want to change too much too soon.

 

[Future Sensors]

I'm new to Afternic, how does one actually select a lander like NS3/NS4?

At your registrar, you point the nameservers for your domains to ns3.afternic.com and ns4.afternic.com.

 

[blogspotter]

You don’t have to have a BIN and I get offers regularly with names listed not pointing to Afternic . Just because it works for you doesn’t mean another way is wrong.

You should only have one bin in place which I do —its just not at Afternic.

It was just my opinion. Didn't mean any other was wrong.
Also I meant to write that you need a BIN if you want to show up in FT network but it came out differently.

If you don't have a BIN, you will of course get offers, because that is the point of no BIN, to take offers. My point was that I got offers via a broker even when my Min Offer was BIN. So i would rather take the frictionless BIN than having to deal with offers.
This is just my preference. No offense meant

 

[Joe drake]

While The buy now works well on afternic, listing is A hassle ,where most of the entries come back as already listed, changing nameservers and now pointing them to afternic at the time of listing should trump any old listing or especially when I just registered a new name that wasn’t regged an hour ago ,each customer should be assigned a unique nameserver to override and old bullshit old listings ,where fast transfer approvals from other companies can cause someone else(an old owner) to get paid from a domain you just listed at godaddy .

 

[LoveCatchyDomains]

Using the minimum offer worked for me. A request for information was sent, and the sale was finalized within a matter of days after responding---including payment. Excellent customer service from Afternic. Very impressed.

 

[justsand]

yes what? which one is what you call starting offer? the floor price or minimum offer? they are different

Starting offer refers to "minimum offer", which is visible to buyers.

 

[justsand]

I would like to invite @DNGear, @AbdulBasit.com, @twiki, @Nikul Sanghvi, @blogspotter, @Future Sensors, @Paul Nicks, @Joe Styler, @Bob Hawkes to discuss your experience or expertise with Afternic listings/sales.

I follow and read these domainers on NamePros. If you find anyone relevant to discuss this post please add them!

Thank you for your time

 

[karmaco]

I personally like make offer. To each their own. The bottom line is the name matters. Then the price. Not what lander etc etc. A shit name with optimal lander is still a shit name. You see what I mean?

That being said these threads pop up all the time and people get tired of answering the same questions. Search function of the forum works fine.

 

[meanieme]

Simply change the nameservers to:

ns3.afternic.com
ns4.afternic.com

Ah I see, thanks!

 

[justsand]

Priced domains opted into fast transfer with a for sale lander setup yields the best results. Undersandably there may be domains you cannot price because either you dont want to do anything but take offers for certain domains or you have so many domains that pricing them all takes time and keeping up with market changes etc is a lot to work on regularly. So failing priced, opted in, and landers, your Second best bet is to have at least a floor price, and landers because then the brokers can work with the buyer as soon as an offer comes in without having to wait on you to get back to them with a price. Many domain buys, especially in the sub 5k range are impulse buys and the easier it is for a buyer to get the domain quickly with less friction the better your sales chances are.

I have a few questions regarding landers:


1. When we should use NS3/4 landers & NS5/6?
2. If compared these landers, which one performs better?
3. Should we use GoDaddy tested price strategy (i.e. Buy Now + 65% of Buy Now as Make Offer) or Only BIN (One price for Buy Now/Floor/Make Offer)?
4. Any optimization tips to boost sales on Afternic/GoDaddy?

Thank you

 

[ArielT]

Priced domains opted into fast transfer with a for sale lander setup yields the best results. Undersandably there may be domains you cannot price because either you dont want to do anything but take offers for certain domains or you have so many domains that pricing them all takes time and keeping up with market changes etc is a lot to work on regularly. So failing priced, opted in, and landers, your Second best bet is to have at least a floor price, and landers because then the brokers can work with the buyer as soon as an offer comes in without having to wait on you to get back to them with a price. Many domain buys, especially in the sub 5k range are impulse buys and the easier it is for a buyer to get the domain quickly with less friction the better your sales chances are.

Hi,

I see that ns3/ns4 is for price request

Is there a landing page for make offer?

Thanks

 

[Dane]

With the newest testing we did and this is not finalized there seems to be a slight advantage - SLIGHT - to 3 and 4 vs 5 and 6. But it is very close and again not completed.

Thanks Joe.

 

[Bipul]

I like to deal make offer.