End user - high $xxxx or even low $xx xxx in my opinion. Two letter domains are really hot, so this is a memorable combination with several possibilities for acronyms
Somewhere in the $$$$$ range. I would say $20-25K.
It is no longer possible to register 2-letter .org names and the existing ones are redeemed upon expiry by the PIR registry and reserved. So 2-letter .org are going to become more rare over time.