Vans.com How much has type in traffic helped grow this 12 billion dollar company?

[hookbox]

Sometimes I just type in random words just to see where it takes me. Today I typed in Vans.com and I landed at the 12 billion dollar company Vans which sells shoes and apparel. I remember this company when I was younger and actually owned my fair share of Vans shoes. I totally forgot about them so originally when I typed in Vans I was expecting to either land at a parked page or at some company that actually sells Vans. Conversion vans, custom vans etc…..have always been popular and is a huge market.

The question I have is, how much do you think the growth of this company can be attributed to generic type in traffic. Even though they don't sell actual vans the type in traffic can still expose a company globally and help expand it's growth.

Vans also owns 30 other brands under it's umbrella such as The North Face, Timberland and Wrangler. Revenue for all the brands is a whopping 12 billion dollars annually.

Article about Vans below

http://www.ocregister.com/articles/vans-652130-brand-brands.html

 

[TestCase]

Sometimes I just type in random words just to see where it takes me. Today I typed in Vans.com and I landed at the 12 billion dollar company Vans which sells shoes and apparel. I remember this company when I was younger and actually owned my fair share of Vans shoes. I totally forgot about them so originally when I typed in Vans I was expecting to either land at a parked page or at some company that actually sells Vans. Conversion vans, custom vans etc…..have always been popular and is a huge market.

The question I have is, how much do you think the growth of this company can be attributed to generic type in traffic. Even though they don't sell actual vans the type in traffic can still expose a company globally and help expand it's growth.

Vans also owns 30 other brands under it's umbrella such as The North Face, Timberland and Wrangler. Revenue for all the brands is a whopping 12 billion dollars annually.

Article about Vans below

http://www.ocregister.com/articles/vans-652130-brand-brands.html

Considering they have been around since the 60's or 70's, I doubt the domain in and of itself had a lot to do with their overall growth and popularity.

You're either on the wall or "Off the wall"...

 

[hookbox]

Considering they have been around since the 60's or 70's, I doubt the domain in and of itself had a lot to do with their overall growth and popularity.

You're either on the wall or "Off the wall"...

I agree with you 100%. I was just curious what others thought.

 

[Nebulous]

I'm assuming you don't live in California, everyone wears them here.

 

[johname]

Plus searching for these type of vans probably doesn't sell many shoes.

 

[hookbox]

Plus searching for these type of vans probably doesn't sell many shoes.

True but it does help a companies brand to become known globally.

 

[doubleU]

I would say type-in has a lot to do with it.

There are very few people searching the net who don't wear shoes, even people look for 'automobile vans'

 

[wayne wooldridge]

Maybe the original idea behind their brand name was to encourage exercise and discourage laziness and air pollution...

Went looking to buy a van... We all came out with a pair of shoes instead!

 

[doubleU]

Maybe the original idea behind their brand name was to encourage exercise and discourage laziness and air pollution...

Went looking to buy a van... We all came out with a pair of shoes instead!

One word => Splutter !