Two Year review Afternic DomainAgents Sedo DynaDot Flippa Uniregistry UNDeveloped (DAN) marketplace

[xynames]

Since November 2017, I have listed my domains, all of them, approximately 1500, at UNDeveloped. During this same period of time I have listed all of my same domains at Afternic DomainAgents Sedo DynaDot Flippa Uniregistry marketplaces.

Coming up on the two year mark, I have sold a LOT of domains via Afternic DomainAgents Sedo, and received MANY price inquiries and MANY offers. I have also received MANY inquiries, MANY offers and some sales at DynaDot. I haven't sold much at Flippa and Uniregistry, but I do occasionally receive offers.

At UNDeveloped, the exact same domains have received during this nearly two year period only one joke of a hundred Euro offer, about a year ago, for a domain worth 150 times more than that.

The data, given that I have listed the EXACT same domains, during the EXACT same time period, in all of these different marketplaces, mean that Afternic DomainAgents Sedo DynaDot have the highest amount of buyers searching looking to buy in their marketplaces.

Below these would be Flippa and Uniregistry where I have received some sales and some offers.

At the very bottom is UNDeveloped marketplace, with zero sales and only one offer.

Based on my data their effectiveness as marketplaces would be more or less in this order, with Afternic at top and UNDeveloped at bottom:

Afternic
DomainAgents / Sedo (Lately Sedo is doing better, before DomainAgents was doing better)
DynaDot (available only if your domains are registered there, as all of mine are)
Flippa
Uniregistry
UNDeveloped

I am careful to set a BIN on a given domain at one marketplace only at a time, to avoid the issue of the domain selling simultaneously at more than one place. Generally, I place this BIN at Afternic, because it has the highest traffic and highest sales throughput. I have very few of my domains set for BIN (very few listed at premium Afternic), because I do this only after receiving an Afternic price inquiry (which getting this inquiry in the first place reflects buyer traffic at Afternic), and then following setting the BIN many of these domains then sell at Afternic anyway, and are no longer listed anywhere.

So the comparison between the various marketplaces is very fair, and on a very even playing field.

As long as they are all free marketplaces, and non-exclusive, I don't see the downside in listing in all of them. (Keep in mind though that you must have your domains registered at DynaDot to be in their marketplace, and all of my domains are registered at DynaDot.) But the results speak for themselves as far as which have more buyer traffic.


I use my own landing pages with my own FormMail.php submission form on them. I receive almost daily inquiries (at a minimum a few weekly) and steady sales via my own landing pages too.

 

[xynames]

DAN, Afternic, Uniregistry (wholly owned subsidiaries of GoDaddy) all will have the same commission structure soon, 25% for all sales except those pointing to their nameservers (using their landing pages) - 15% for those.

This represents an at least 5% increase at Afternic for me, since I use my own landing pages, and keep in mind that for larger sales, even more of an increase, since at Afternic , you pay 20% of the first $5,000, 15% of the amount over $5k up to $25,000, and 10% over that.

Uniregistry used to charge 15%, for brokered sales, so this represents a 10% increase there.

DAN used to charge 9% for sales that resulted from listings within their marketplace, which represents a 16% increase there.

These increases are what they are. Of the three, Afternic has obtained far more leads and closed sales for me - DAN just one, Uniregistry, none.

What I'm starting to wonder is whether some sort of anti-trust action might be viable against GoDaddy as it tries to take over the domain marketplace, and impose its high commission structure across the board. I don't think anyone has given any serious thought to that sort of thing yet, but I don't see the difference between buying up all the domain marketplaces, versus buying up too many casinos in one place, or too many gas stations across the country, especially since these GoDaddy actions of imposing the same (and now higher) commission across the board at too many outlets become anti-competitive. At what point will GoDaddy hold an effective monopoly in the domain sales business?

I discuss the monopoly / antitrust issues, here.

 

[xynames]

Uniregistry will be rolling into the Afternic network in April.

In the end I never sold a single domain at Uni during the five or six years I listed my domains in their marketplace did receive some leads and inquiries but nothing ever finalized. During the same period I sold quite a lot at Afternic. That relative to Afternic traffic weakness is probably why GoDaddy gave up on Uniregistry.

Obviously since I already have the same domains listed at Afternic I don’t want anything carried over / merged from Uniregistry.

And again - I use all the nonexclusive marketplaces and use my own nameservers my own landing pages for direct sales.

 

[xynames]

Flippa's Domain Catalog or Portfolio feature is now deprecated - haven't been able to search within it for a while, such as to delete domains from Flippa that I sold elsewhere, now apparently completely inactive.

Their new model is $49. per listing? That's probably directed at intact web business sellers not domainers.

What's interesting is that just a couple weeks ago I had a legitimate inquiry at Flippa on one of my domains with a good offer, but I had already sold the domain and hadn't had a chance to remove it from Flippa yet partly because it's hard to remove a domain if you can't even search to isolate it first.

Anyway, I do not plan to list any domains at Flippa @ $49. per so the Flippa part of the experiment is now over. I never did sell any domains at Flippa and most of the inquiries I received were obvious phishing attempts that I knew to ignore.

 

[xynames]

So the current places where I list may my domains on a non exclusive basis are:

My own landing pages for anyone who happens to land directly on the domain, which redirects to an Offer Form on
XYNames.com

DynaDot marketplace

Afternic

DAN

Sedo

DomainAgents

Epik

 

[CupidName]

Once you list a name on Afternic/Dan I believe it is automatically listed on Godaddy, Dynadot, NameCheap, Network Solutions, eNom, Register.com, Name.com, Domain.com, NameSilo, SAV, Porkbun, etc...

For Sedo and SquadHelp you have to list these separately.

 

[xynames]

To get listed in the Afternic Premium Network, you must have a BIN and opt in to Afternic Fast Transfer. This option is available from Dynadot, not from all domain registrars not from for example, Epik.

Not sure how it works at DAN. When I go to the Settings / Integrations section of my DAN account, I don't see any option to opt into anything like that, but "Afternic's Distribution Network" is mentioned. I did sell a domain at DAN sometime well after they were bought by GoDaddy, so there is clearly some benefit to listing at both DAN and Afternic separately.

SquadHelp is an exclusive marketplace - they don't want you to list or sell anywhere but at SquadHelp and you must use their landing pages and their nameservers. I list my domains only at non-exclusive marketplaces.

 

[Templr]

SquadHelp is an exclusive marketplace - they don't want you to list or sell anywhere but at SquadHelp and you must use their landing pages and their nameservers. I list my domains only at non-exclusive marketplaces.

Squadhelp can sync premium names to Sedo and automatically adds 10% . You can also manually add premium SH names to Afternic +8-10% of asking price. This is my understanding.

 

[xynames]

It sounds like what you are describing are just workarounds to still force the sale to go through SquadHelp, which advertises itself as an exclusive marketplace, where you will be in fact terminated if you list or try to sell other than through them.

 

[xynames]

DomainAgents.com seems to have picked up its activity, as I received two inquiries from them recently (received the $10. payout just for negotiating, for each one), and sold one domain through them.

To get the $10. for each domain I had to message support a few times until they finally sent me the $20. via PayPal.

 

[Armageddon]

DomainAgents.com seems to have picked up its activity, as I received two inquiries from them recently (received the $10. payout just for negotiating, for each one), and sold one domain through them.

Hmmm...i forgt them ...i think i will use again
Uniregistry close was a bad move by Godaddy & bad for markets/domains etc..

 

[xynames]

Afternic and direct sales from xynames.com remain my #1. Sedo #2. Over all time, for me, DomainAgents would be #3, and as mentioned, has picked up recently. DAN has actually sold a few domains so they are #4 for me.

I do list also at Epik but have not sold anything there yet.

Uniregistry of course gone.

Flippa I do not use anymore as they moved to a pay per listing model.

I don't believe there are any other NONexclusive marketplaces?