I've just seen today ads in the subway of Paris for a .tv website ! The ads are something like 4 on 4 meters and it's a whole campain, with different messages. The domain name is crap in my opinion but this shows .tv shows up in France too !
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Yeah I think the concept is that they organize your birthday if you find something hidden in your town and they invite stars but I visited the website very quickly. Or something like that.