While measuring brand power and strength is difficult to distinguish from the value it brings to a company and revenues, we created new data points for every unique textual element registered as a trademark somewhere in the world.
Our team analyzed the data from 80 million active trademark registration records and a combination of six factors, including heritage and persistence, industry and market, footprint, distinctive identity, and uncovered the following insights:
Our team analyzed the data from 80 million active trademark registration records and a combination of six factors, including heritage and persistence, industry and market, footprint, distinctive identity, and uncovered the following insights:
- Who the top 100 protected brands are
- The geographic breakdown
- Which brands have more than one best-protected brand
- What it takes to make the list
- The six factors that we used for the rankings
- What can be learned about brand endurance and B2B commercial identity
