question To broker or to not broker as a seller?

[Molly]

Hi guys. I’ve had several domains parked with a broker a for a few months. The exclusivity agreement has ended, and I’m wondering if I should try selling them myself (on Atom, Afternic, etc) before extending the agreement with them.

Is a brokerage more likely to sell your domain than you are if you list it on the biggest marketplaces, such as Atom or Afternic? Or are chances about the same?

One thing to consider is that I think some of the domains are being undervalued by the broker; I would list at a higher BIN. Thanks.

 

[jollylumiere8]

If you are happy shelling out 20-30% of your sales as commission, use a broker.

 

[Molly]

Hi guys. I’ve had several domains parked with a broker a for a few months. The exclusivity agreement has ended, and I’m wondering if I should try selling them myself (on Atom, Afternic, etc) before extending the agreement with them.

Is a brokerage more likely to sell your domain than you are if you list it on the biggest marketplaces, such as Atom or Afternic? Or are chances about the same?

One thing to consider is that I think some of the domains are being undervalued by the broker; I would list at a higher BIN. Thanks.

I guess what I’m wondering is, can I negotiate things like the list price & exclusivity before extending?

 

[hawkeye]

Really depends on the broker you’re using, and the quality of your domains. Do you feel confident with them? Are they reputable? Are they giving you updates on their efforts to sell them and any responses they’re getting? Or are you just hoping something will sell with them because they call themselves ‘brokers’. Remember they work on commission, so a broker will work more diligently on domains they feel they’d have a better chance to sell. With Atom, Afternic, Sedo etc., they’re not out bounding to prospective buyers, they just wait for someone to come along and pick out your name. (And some brokers follow this course too.) jmo.

 

[Molly]

Really depends on the broker you’re using, and the quality of your domains. Do you feel confident with them? Are they reputable? Are they giving you updates on their efforts to sell them and any responses they’re getting? Or are you just hoping something will sell with them because they call themselves ‘brokers’. Remember they work on commission, so a broker will work more diligently on domains they feel they’d have a better chance to sell. With Atom, Afternic, Sedo etc., they’re not out bounding to prospective buyers, they just wait for someone to come along and pick out your name. (And some brokers follow this course too.) jmo.

Thanks, Hawkeye. Good food for thought. I think it’s more the latter — I’m hoping they can sell them simply bc of the word ‘brokers’.

 

[bmugford]

Brokers are not magicians. Some might have connections or be good at negotiating, but they can't just pull interest out of thin air.

Unless there was a compelling reason, I don't think there is much of a point to have some exclusivity deal.

I have had brokers handle warm leads before, where a potential buyer has already expressed interest in a domain.

If the domain is just parked, I don't really see the point.

Brad

 

[DN Universal]

Brokers are not magicians. Some might have connections or be good at negotiating, but they can't just pull interest out of thin air.

Unless there was a compelling reason, I don't think there is much of a point to have some exclusivity deal.

I have had brokers handle warm leads before, where a potential buyer has already expressed interest in a domain.

If the domain is just parked, I don't really see the point.

Brad

"I have had brokers handle warm leads before, where a potential buyer has already expressed interest in a domain".

Would this also be an option for Molly? She will have to atleast negotiate a different broker percentage since its her lead.

 

[biggie]

Brokers are not magicians

they can't just pull interest out of thin air.

Hi

it seems like the newer entrants to domaining believe in the "borker hype"

I’m hoping they can sell them simply bc of the word ‘brokers’.

Hi Molly

if the word 'premium" doesn't sell it, then the word "broker" won't help either.

anybody can call themselves a borker.
if you're new to the game, then will you even know to do same research on them, that you did on those names before you bought them?

just saying....

imo...

 

[Molly]

if you're new to the game, then will you even know to do same research on them, that you did on those names before you bought them?

Thanks, Biggie. Frankly, this is one of the reasons why I don’t want to extend… when I first researched these, a couple of them almost felt like they could sell themselves — they’re good candidates for outbound. But, doing that myself still scares me a bit.

 

[DomainRecap]

If you have the extra time to run your own domain business, then there is no reason to use a broker.

Just set up a lander with your email (like the free ones at NP) to get all the prime leads, and then list at the biggest marketplaces, like Afternic, to make use of their search traffic.

 

[korganian]

If you are confident, well spoken and have plenty of time, then broker your names yourself. If not, then forwarding all your leads to an experienced broker could be of benefit to you. Just don't expect a broker to take the time to do a lot of research or do any outbound marketing for you, with the exception of very high value names.

 

[D Haynes]

When using a reputable broker you're essentially utilising their network of contacts which could be industry buyers or previous clients. Some brokers have periodic newsletters they send out to their network with currently available names so there is a certain amount of proactive marketing.

I've had a name sell through a broker that I'm pretty sure I'd have struggled to sell without them and I've also sold a name to a broker that reached out to me on behalf of a buyer so I've definitely benefitted in some ways from brokers.

 

[johnn]

Definition
Broker = A person who is Broke

 

[biggie]

they’re good candidates for outbound

Hi
if they really are good candidates, then:

if that borker hasn't sold them before the exclusive deal has ended
then
either the borker has no skills
or
the names aren't as good as you think they are.

you can pm me the names or point to the list, if you wish.

imo....

 

[DomainRecap]

Definition
Broker = A person who is Broke

and who deals with potential buyers who are broke.

 

[johnn]

They are broke. That’s why they try to make a sale to make money.

 

[Ingenuity33]

I agree .

"There is no spoon"- the Matrix

 

[dirk]

Hi guys. I’ve had several domains parked with a broker a for a few months. The exclusivity agreement has ended, and I’m wondering if I should try selling them myself (on Atom, Afternic, etc) before extending the agreement with them.

Is a brokerage more likely to sell your domain than you are if you list it on the biggest marketplaces, such as Atom or Afternic? Or are chances about the same?

One thing to consider is that I think some of the domains are being undervalued by the broker; I would list at a higher BIN. Thanks.

You should ask your broker:

What has he been doing during those few months? What was traffic like? Any leads? Recurring visits? What about offers not meeting your floor?

What did he do to increase your sales probability?

At this point a broker will probably throw up a smoke screen trying to look smart, making you stay with him.

There are good brokers around for prem dns thouy, if yours are not (unbiased qualification) don't bother with 'brokers'.

Usually all they do is spam people.

Also, if you 'hire' a good broker, don't expect to make a sale fast/faster. They would be looking for the best opportunity/time/number to sell. That may just as well be a decade from now.

 

[Kyle Tully]

Hi guys. I’ve had several domains parked with a broker a for a few months. The exclusivity agreement has ended, and I’m wondering if I should try selling them myself (on Atom, Afternic, etc) before extending the agreement with them.

Is a brokerage more likely to sell your domain than you are if you list it on the biggest marketplaces, such as Atom or Afternic? Or are chances about the same?

One thing to consider is that I think some of the domains are being undervalued by the broker; I would list at a higher BIN. Thanks.

If you are simply parking your names with a broker then they are only more likely to sell if a) you are getting leads on the names, and b) the broker has better closing skills than you.

 

[Refuelgym]

If brokers aren’t speeding up sales, what’s the point? Good names will sell on their own—unless it's a made-up brandable that's hard to search. If you want more control over pricing and don’t mind doing a bit of outreach, it’s worth trying to sell on your own before signing another exclusivity agreement.